Director, Influencer

Note: The anticipated start date for this role is January 5, 2026

ABOUT ORCHESTRA

Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at: www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We’re seeking a Director, Influencer to lead innovative campaigns that connect brands with culture across politics, sports, fashion, wellness, tech, and more. You’ll oversee everything from influencer casting and negotiation to campaign strategy and reporting, ensuring authentic partnerships that drive measurable impact. In this role, you’ll collaborate with PR and integrated teams to shape storytelling that bridges online engagement with real-world action. You’ll bring deep knowledge of platforms, advocacy strategies, and trends to keep Orchestra ahead of the curve. If you’re a strategic, creative leader who thrives on building relationships and delivering results, this role is for you.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Director, Influencer you will… 

• Ideate, build, and execute multi-faceted influencer campaigns (from one-off activations to long-term relationship-based programs) across industries from politics, sports, tech, real estate, health to fashion, beauty, wellness, lifestyle and more
• Develop client-facing strategies and social media reports on campaign and influencer performance. Present results and optimize future campaigns based on insights
• Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels
• Connect online and offline efforts, leveraging digital campaigns to drive real-world action. Strong understanding of the interplay between brand, media, and audience
• Oversee influencer casting, negotiation, contracting, and content management. Deliver top-tier client service through clear communication, data-driven recommendations, and proactive relationship management
• Stay ahead of emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat, etc.), technologies, influencers, and trends
• Foster positive relationships between clients, influencers, and consumers
• Build and maintain strong influencer partnerships to create authentic, engaging branded content. Manage outreach, budgets, and negotiations
• Support new business development by fielding calls, drafting scopes of work, and contributing to proposals
• Act as agency liaison with major social platforms, digital influencers, and partner agencies

Essential skills:

• 5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
• Demonstrated ability to think through communication strategies and deliver tangible results
• Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
• Deep knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today
• Expertise in both organic and paid advocacy strategies
• Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind
• Experience with daily management of junior level staff members as well as management up to senior executive
• Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them
• Comfortable working across industries with an ability to connect the dots between their similarities
• Desire to constantly innovate and test new things, not just follow a pre-established playbook

Preferred skills:

• Experience working in a political or advocacy environment

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $110,000-$130,000

Directors are eligible for end-of-year bonuses based on firm, team and individual performance.

Benefits:

• Medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
• 401K with a 4% employer match and no vesting period
• Generous paid time off (FTO)
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

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