Director, HCP US Marketing - Job ID: 1866

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in Denmark, Europe, and the United States. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.

Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.

Guided by our core values of Patients, Science, and Passion, we use our TransCon® drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.

Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.

The Director of HCP Marketing is a strategic leader responsible for developing and executing the HCP marketing strategy for Yorvipath to drive adoption, differentiation, and sustained growth. This role owns the end-to-end HCP marketing vision—translating clinical and customer insights into compelling strategies, campaigns, and experiences that influence prescribing behavior across personal and non-personal channels. 

The Director partners closely with Sales, Medical Affairs, Market Access, Analytics, and Regulatory to ensure a cohesive, compliant, and high-impact go-to-market approach. This role is accountable for brand performance, message consistency, and executional excellence. 

Key Responsibilities 

Strategy & Brand Leadership 

• Own the HCP marketing strategy aligned to brand objectives and customer insights 

• Translate clinical data into compelling, compliant narratives that resonate with priority HCP segments. 

• Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization. 

• Field Force strategy and execution lead. Responsible for field sales messaging strategy and tactical execution.  

Omnichannel & Campaign Execution 

• Support omnichannel HCP campaigns across personal promotion (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress). 

• Partner with Sales leadership to ensure field tools, messaging, and deployment are optimized for impact with top-tier targets. 

• Oversee congress strategy and tactical execution, including booth presence, symposia, and pre-/post-meeting engagement. 

• Ensure seamless integration of HCP marketing with patient and payer strategies where appropriate. 

Customer & Performance Focus 

• Leverage market research, analytics, and real-world insights to continuously refine segmentation, targeting, and messaging. 

• Establish KPIs and dashboards to measure effectiveness of HCP initiatives and inform agile optimization. 

• Drive a test-and-learn mindset to improve engagement, message pull-through, and ROI. 

Cross-Functional Leadership 

• Work closely with Regulatory, Legal, and Compliance to deliver timely, compliant materials without compromising strategic intent. 

People & Agency Leadership 

• Lead, mentor, and develop 1 direct report  

• Manage agency partners to ensure strategic alignment, quality, and on-time delivery. 

• Foster a culture of accountability, innovation, and continuous improvement. 

Requirements

Required 

• Bachelor’s degree required; MBA or advanced degree preferred. 

• 10+ years of pharmaceutical or biotech marketing experience, with significant HCP marketing leadership. 

• Proven experience leading brand strategy and omnichannel execution in a regulated environment. 

• Strong understanding of HCP engagement, sales force dynamics, and non-personal promotion. 

• Demonstrated ability to translate clinical data into impactful marketing strategies. 

• Experience leading cross-functional teams and influencing without authority. 

Preferred 

• Launch experience  

• Endocrinology, specialty, or rare disease experience  

• Experience managing budgets. 

Up to 25% Travel (including select weekends) may be required. 

Success Profile 

The ideal candidate is a strategic, decisive, and collaborative leader who can balance long-term vision with flawless execution. They are data-driven yet creative, comfortable pushing strategy forward, and confident partnering with senior stakeholders. They bring a strong point of view, inspire teams, and hold themselves and others accountable for results. 

The estimated salary range for this position is $220k - $235k.  Actual salary determination is dependent on a variety of factors some of which include: experience, qualifications, and geographic location.  This position may be eligible for a discretionary annual bonus or an incentive compensation plan (eligibility varies based on role and position level), discretionary stock-based long-term incentives, paid time off, and a comprehensive benefits package.

Benefits

• 401(k) plan with company match
• Medical, dental, and vision plans
• Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
• Company-provided short and long-term disability benefits
• Unique offerings of Pet Insurance and Legal Insurance
• Employee Assistance Program
• Employee Discounts
• Professional Development
• Health Saving Account (HSA)
• Flexible Spending Accounts
• Various incentive compensation plans
• Accident, Critical Illness, and Hospital Indemnity Insurance  
• Mental Health resources
• Paid leave benefits for new parents

Ascendis Pharma is proud to be an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

A note to recruiters:

We do not allow external search party solicitation.  Presentation of candidates without written permission from the Ascendis Pharma Inc Human Resources team (specifically from: Talent Acquisition Partner or Human Resources Director) is not allowed.  If this occurs your ownership of these candidates will not be acknowledged.