Lead go-to-market strategy and execution for InMarket's Activation business, partnering with leadership to drive demand and pipeline alignment while managing product commercialization.
Job Title: Director, GTM Marketing - Activation
Location: Remote - US Only
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
We are seeking a Director, GTM Marketing to lead go-to-market strategy and execution for our Activation business.
This role is responsible for driving positioning, commercialization, and pipeline acceleration for Activation solutions. You will partner closely with business-line leadership and Sales to ensure marketing efforts are aligned to revenue priorities and executed with discipline.
This is a high-impact role for someone who combines strong Product Marketing fundamentals with hands-on execution and cross-functional leadership.
What You Will Do
What Success Looks Like (First 12 Months)
Core Competencies
Benefits Summary
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 -$160,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
Health Insurance
Medical, dental and Flexible Spending Account (FSA)
Learning Budget
Agile Development Program (For continued learning/professional development)
401(k) matching
Company Matched 401(k)
Paid Parental Leave
Paid Time Off
Unlimited PTO (within reason)
Stock Options
Competitive salary, stock options, flexible vacation
InMarket builds a robust data-driven marketing platform that empowers brands to craft targeted audiences and activate media in real time. Designed for top brands looking to maximize their ad spend effectiveness, InMarket's proprietary solutions, including the award-winning LCI attribution platform, deliver significantly higher returns compared to traditional advertising methods.
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