Director, Growth & Retention

As our Senior Director of Growth & Retention, you will own the full revenue engine across acquisition, activation, and retention for ShopMy’s three-sided ecosystem: Brands, Creators, and Shoppers. This role brings together paid growth and lifecycle under one leader, with clear accountability for scaling efficient, durable growth and increasing long-term customer value.

Reporting directly to the Head of Marketing, this is a highly visible, high-impact leadership role that sits at the center of Marketing, Product, and GTM. You will define the growth strategy, design the operating system, and lead a senior team to execute across channels, audiences, and lifecycle moments. This role is ideal for a strategic operator who thrives in complexity and knows how to translate insight into sustained revenue impact.

Roles and responsibilities…

• End-to-End Growth Ownership: Own acquisition, activation, and retention strategy across all paid channels and lifecycle surfaces, with accountability for revenue growth, LTV, and efficiency.
• Audience-Specific Growth Strategy: Define and scale differentiated growth approaches for Brands, Creators, and Shoppers, while identifying shared levers, infrastructure, and learnings across audiences.
• Paid Growth & Lifecycle Integration: Unify paid acquisition and retention into a cohesive system, ensuring acquisition quality and long-term engagement are tightly linked.
• Cross-Functional Leadership: Partner closely with Product, Product Marketing, Sales, Partnerships, and Revenue leaders to align growth strategy with roadmap priorities, GTM initiatives, and activation success.
• Growth Operating System: Establish north star metrics, funnel KPIs, cohort-based reporting, and experimentation frameworks that drive clarity and accountability across the org.
• Experimentation & Optimization: Lead a rigorous test-and-learn roadmap across channels, audiences, and lifecycle moments, scaling what works and sunsetting what doesn’t.
• Forecasting & Investment Strategy: Own growth forecasting, budget allocation, and executive-level performance narratives, ensuring spend scales responsibly alongside signal quality and product readiness.
• Team Leadership: Build, manage, and develop a high-performing team across growth, paid media, and lifecycle, setting a high bar for strategic thinking, execution, and ownership.

Your qualifications…

• Proven Leadership Experience: 10–15+ years in growth, performance marketing, or lifecycle roles, with senior-level ownership of revenue-driving outcomes.
• Full-Funnel Expertise: Demonstrated experience owning acquisition and retention together at scale, not as siloed functions.
• Multi-Audience Fluency: Experience operating across multiple customer segments or business lines with distinct needs and economics.
• Analytical Rigor: Deep comfort with growth metrics, experimentation design, cohort analysis, and translating data into clear strategic decisions.
• Product & GTM Partnership: Strong track record of influencing product direction and GTM strategy through insight and collaboration.
• People Leadership: Experienced manager of senior ICs and managers, with a talent for building teams, developing leaders, and scaling functions.
• Builder Mindset: Comfortable in ambiguity, energized by complexity, and motivated by building durable systems that scale.Director / Senior Director, Growth & Retention