Director, Growth Marketing - TV, Offline

ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Please note: We strongly encourage team members to be in the New York City office 1-2 days per week, though there is no formal in-office requirement.

ABOUT THE ROLE 🤹‍♀️

Reporting to the VP of Growth, this role is responsible for defining and executing Rocket Money’s TV acquisition strategy. You will operate as a senior leader within the Growth organization by owning performance outcomes. You will oversee the execution, analysis, and optimization of Linear TV and Streaming TV. On top of that, you will be a thought-leader in growth data discovery, go-to-market strategy, creative strategy, growth engineering/data partnerships, and challenging the media buying status quo. This is an opportunity to make an immediate, measurable impact on Rocket Money’s growth. We are in a hyper-growth phase, and as a leader on the growth team, you will be expected to accelerate velocity, unlock new scale, and raise the bar for how we approach performance marketing.

IN THIS ROLE, YOU'LL:

• Own the strategy and end-to-end execution of Rocket Money’s TV media buying across Linear TV and Streaming TV, including planning, budgeting, targeting, scheduling, optimization, and post-buys analysis.
• Optimize TV spend for efficiency and impact by identifying high-potential pockets, developing repeatable playbooks, and scaling winning tactics across markets.
• Own budget management and forecasting for TV; monitor pacing, spend effectiveness, and ROI; report findings with actionable recommendations.
• Collaborate with Data, Product, Engineering, and CRM to improve measurement, strengthen attribution, unlock growth levers, and ensure data quality across campaigns.
• Establish a rigorous, structured experimentation roadmap for TV, with clear hypotheses, success criteria, and actionable learnings.
• Lead and manage a high performing growth marketing manager, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team.
• Partner with the Creative team to ensure TV creative is best-in-class and performance-driven; lead creative testing and iteration to improve brand and user acquisition outcomes.
• Drive cross-functional decision-making through data-driven recommendations; champion a test-and-learn culture and translate insights into strategic priorities.
• Grow as a marketer by staying current on industry trends, identifying first-to-market opportunities, and disseminating learnings across the organization.
• Lead and foster a culture of curiosity, documentation, and continuous improvement; manage performance, onboarding, and development of team members.
• Ensure brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed.

ABOUT YOU 🦄

• 6 or more years of experience in TV media buying at a high growth consumer company, startup, or agency.
• People management experience with a track record of developing high performing growth or media buying teams.
• Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
• Proven ability to translate data and experimentation into clear strategic direction and execution.
• Experience owning Agency relationships and coordinating across internal and external partners.
• You have a holistic view of the marketing funnel and understand the role of each channel.
• Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
• Experience running incrementality tests and implementing the finding into channel strategies. Bonus points if you have worked with Haus.
• Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation.
• Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus.
• Bonus Points:
• Hands-on experience planning traditional TV Upfront and buying Sponsorships.
• A sports fan with an understanding of the sports media landscape.

WE OFFER 💫

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Competitive Pay
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Learning & Development Opportunities
• Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

Additional information: Salary range of $175,000 - $220,000 + bonus + benefits, based on job-related knowledge, skills, and experience. Base pay offered may vary depending on job-related knowledge, skill, and experience. 

Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.* Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.