Director, Growth Marketing

ABOUT KATE FARMS

Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition. 

Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.

POSITION OVERVIEW

This role focuses on digital demand generation activities for Kate Farms across all DTC and B2B channels and campaigns. Today, these include paid search, programmatic, paid social, OOH, and affiliate partnerships. The individual will lead the development, execution, and analysis that maximizes growth marketing efforts across the organization, blending company strategy, user insights, and data analytics to deliver positive results.

The ideal candidate brings proven leadership, a passion for data-driven decision making, and the ability to translate insights into impactful marketing strategies.  They will strengthen brand awareness, shape omnichannel growth, and ensure a cohesive brand experience across all paid media platforms. This role partners closely with eCommerce, Sales, Creative, Brand Marketing, and Business Analytics teams to execute an integrated customer acquisition strategy.

WHAT YOU WILL DO

• Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results.    
• Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints.
• Manage a small internal team of performance marketers and agency partners.
• Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer-term decisions.
• Lead performance marketing planning and execution across the medical channel sales organization.
• Ideate with the functions across marketing, ecommerce, customer care, and business operations to understand results and sharpen activities.
• Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities.
• Own affiliate marketing strategy; Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning.
• Collaborate on annual budget planning efforts that build from company growth strategy, marketing/retention KPIs, and brand metrics.
• Supports diverse hiring and related initiatives to meet company goals.

WE ARE LOOKING FOR SOMEONE WITH

• A minimum of 10+ years of digital marketing experience in healthcare or consumer goods
• In-depth channel knowledge across best-in-class paid search, social, programmatic, affiliate, and OOH platforms.
• Experience managing paid media budgets >$5M/yr.
• Strong analytical skills, comfortable running comprehensive data analyses.
• Passion for using data to derive insights and drive business and marketing decisions.
• Experience with web analytics and visualization tools.
• Proven experience in effectively guiding external agency relationships.
• Strong communication and collaboration skills.
• Ability to be a strategic storyteller, with experience creating confidence with senior leaders and inspiring day-to-day teams.
• Capability to be collaborative and team-oriented.
• Ability to be a passionate problem solver that can operate at a strategic and executional level.
• Dedication to building high-performing teams while also supporting employees’ career growth in individual ways.
• Capacity to invite and use the opinions and perspectives of others.
• Strong commitment to company mission and values.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Capability to respectfully share and accept feedback willingly from all levels of the organization.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Effectively handle lifting of various objects weighing up to 12 pounds.
• While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.
• Possess the ability to sit at a computer for extended periods of time.

WORK ENVIRONMENT

 The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

 This position will work in a home/office environment with occasional trips to the corporate office or other meeting locations.  Requires 20% travel.

 Compensation for this role is in the form of base salary plus a variable component that together comprise the On-Target-Earnings (OTE).

The typical starting salary range for new hires in this role is listed below. This range represents the lowest to highest salary range we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Please note that base pay offered may vary depending on factors including your geographic location, job-related knowledge, skills, and experience.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.  All job offers are contingent upon successful completion of background verification.

$150,000 - $175,000 USD

For full-time salaried or hourly workers, our total rewards package also include the option to enroll in a company-matched 401k plan, as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents.  Employees will also receive a generous  PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure),  two weeks of paid “Refresh” leave, 80 hours of paid sick leave annually, and 11 paid holidays throughout the calendar year.  Kate Farms offers a range of other benefits offered with an emphasis on employee well-being such as paid disability leave, paid parental / pregnancy leave, Flexible Spending Accounts (FSA), tuition reimbursement, an Employee Assistance Program, and more.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization as directed by the management of the company.