Director, Experiential & Showroom Expansion (NYC)

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What The Role Is 

Babylist is hiring a Director of Experiential Marketing & Showroom Expansion, a visionary leader who will shape how our brand shows up in real life. From jumping into our LA showroom's current projects—pop-ups, partner moments, and more—to leading the charge on our new NYC location, you'll craft standout experiences that captivate expecting families and make the Babylist brand unforgettable. We're opening a new showroom in NYC in 2026, and you'll be the driving force behind its launch, taking a well-underway space and making it a dynamic, can't-miss destination for expecting families and culture in New York.

You'll lead with creativity and strategy, balancing blue-sky thinking with flawless execution. Whether you're crafting immersive brand moments, building out a rolling activation calendar, or collaborating with our Partnerships team to spotlight brands in new and elevated ways, you'll keep the big picture in focus and the details dialed.

This role is made for someone who thrives on autonomy, communicates clearly and confidently, and knows how to turn ambitious ideas into real-world magic. You'll wrangle big ideas from passionate voices and make smart, strategic calls that shape the future of Babylist IRL.

***This role is NY-based. You'll be expected to be present in the NY showroom at least once per week, and should plan to travel to our LA showroom approximately quarterly. This role reports to the VP of Brand.

Who You Are

• 10-12 years of experience in experiential marketing for consumer brands 
• You have proven experience running a physical, open experiential space, ideally a retail store, showroom, or brand environment with ongoing day-to-day operations
• You’re constantly seeking creative ideas and inspiration, and are also equally strategic and executionally driven. 
• You can collaborate with a diverse group of creative thinkers, distill a range of perspectives into clear strategic direction, and communicate decisions with clarity and purpose.
• You have experience working across a variety of budgets and scale (both intimate experiences with 10-15 influencers and much larger brand activations with 250+ guests) 
• Deep understanding of the Babylist brand and how we can elevate and evolve our IRL expression 
• You are passionate about measuring the impact of brand experiences and how they contribute to a brand’s overall goals. 
• You have experience collaborating with sales or partnerships teams that have revenue-generating goals.
• You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in.

How You Will Make An Impact

• Spearhead the launch of our New York showroom, overseeing everything from vendor coordination to brand experience execution—and making it a dynamic, living space from day one
• Develop, lead, and execute key IRL brand moments both inside and outside of Babylist LA & NY Showrooms—including, but not limited to, brand pop-ups and activations, events, and new influencer activations.
• Collaborate cross-functionally with design, retail, and operations teams to bring the NY showroom to life, ensuring the space delivers on brand vision, customer experience, and business goals.
• Manage the day-to-day operations of an open, ongoing experiential space, keeping programming fresh, the experience elevated, and the energy high
• Identify and manage external partners (contractors, agencies), keeping in mind Babylist budget and priorities.
• Develop and manage complex budgets, ensuring projects are delivered on time and on budget
• Oversee event production and manage contractor or freelance support as needed
• Measure the impact of brand events and activations—recapping performance, insights, and learnings for executive leadership

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$188,000 to $235,000

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices 

Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.

Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page.

Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone.

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