Director, Event Marketing

Who you are

This role requires a proven events and field marketing leader who knows how to partner with Sales, Demand Generation, and Revenue Operations to create pipeline-driving experiences that engage our top enterprise and mid-market accounts. You’ll set the strategy, roll up your sleeves to execute, and build the team and programs that fuel Fleetio’s next phase of growth.

Your impact

• Develop and own the global field and events strategy spanning tradeshows, customer roadshows, ABM activations, and digital-to-in-person campaigns that drive pipeline and strengthen customer engagement.
• Partner cross-functionally with Sales, Sales Programs, and Demand Generation to provide field teams with exceptional onsite event support while connecting events seamlessly to digital campaigns.
• Design and execute ABM and outbound event strategies focused on our top 10 enterprise and high mid-market accounts, driving growth and retention in our most strategic customer segments.
• Lead the end-to-end execution of trade shows, user events, regional programs, and partner activations—from concept to post-event analysis.
• Own budget, logistics, and ROI measurement for all event and field marketing investments, ensuring operational excellence and measurable impact.
• Collaborate with Product Marketing and Brand to ensure event content and experiences reflect Fleetio’s unique value and storytelling.
• Hire, mentor, and scale a high-performing team as Fleetio’s field and event marketing function grows over time.
• Demonstrate scrappy, hands-on leadership—balancing strategic planning with direct execution as you build the function from the ground up.

Your experience

• 10+ years of progressive experience in B2B marketing, including field marketing, tradeshows, ABM, and customer event leadership (SaaS experience strongly preferred).
• Proven track record building and executing integrated campaigns across digital and in-person channels.
• Deep understanding of enterprise (ENT), outbound, and ABM motions, with the ability to translate those into effective event and field strategies for key accounts.
• Strong alignment experience with Sales and Revenue teams, driving collaboration that converts marketing efforts into measurable pipeline.
• Exceptional project management, communication, and vendor management skills.
• Strategic thinker who can operate at both the 30,000-foot view and the “in the weeds” level to get things done.
• Entrepreneurial and resourceful—comfortable leading with limited resources while setting the foundation for scalable growth.
• Willingness to travel for events and customer programs (approximately 25–30%).