Director, DSP Supply & Marketplace Strategy

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day. 

Why work at Pacvue? 

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online.  Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations. 
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed. 
• Learn – from the best!  Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.  
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market. 

About the role:

Pacvue is building the next generation of commerce media infrastructure, focused on a retail DSP (Demand-Side Platform) that connects programmatic media directly to retailer outcomes. 

The Director of DSP Supply & Marketplace Strategy will lead Pacvue’s supply-side advertising strategy, with primary responsibility for negotiating and optimizing programmatic inventory, SSP partnerships, and private marketplace (PMP) deals that drive commerce performance. 

This role will focus on developing Pacvue’s curated supply ecosystem and marketplace partnerships, ensuring access to high-performing inventory aligned with retailer conversion outcomes, and building scalable supply relationships that strengthen DSP performance differentiation. The position partners closely with Product, Engineering, Data Science, Partnerships, and Commercial teams to align supply strategy with bidding, optimization, and attribution capabilities. 

This is a highly strategic and operational leadership role reporting into Senior Product Leadership. While the role includes commercial and partner-facing responsibilities, its primary focus is building Pacvue’s long-term supply and marketplace ecosystem. 

Responsibilities:

Supply Strategy & Marketplace Development 

• Define and execute Pacvue’s supply strategy across SSPs, ad exchanges, publishers, and curated marketplaces supporting Pacvue DSP. 
• Identify and negotiate commercial terms, curated inventory access, and PMP traffic across SSP and publisher partners. 
• Identify and onboard emerging supply partners that support commerce media innovation and offsite retail growth. 

 SSP & Publisher Partnership 

• Build and manage strategic relationships with SSPs, exchanges, publisher networks, and commerce content partners. 
• Negotiate commercial agreements including data access, supply routing, auction participation, and performance-based deal structures. 
• Partner with SSPs and publishers to co-develop commerce-driven inventory offerings and curated marketplace solutions. 
• Collaborate with partners to improve transparency, signal quality, and supply performance metrics. 
• Monitor supply yield, win rates, bid density, and conversion performance to continuously refine supply strategies. 

 PMP & Supply Optimization 

• Design, structure, and operationalize private marketplace strategies that support SKU-level performance optimization. 
• Partner with SSPs and publishers on floor and deal structuring strategies within PMP and curated marketplace environments. 
• Partner with data science and bidder engineering teams to incorporate supply signals into optimization models. 
• Partner with Product, Engineering, and Data Science to ensure supply strategy aligns with Pacvue’s bidder, attribution, and retail signal architecture. 

Market Intelligence & Creative Positioning 

• Monitor industry trends across programmatic supply, SPO initiatives, curated marketplaces, and commerce media. 
• Identify opportunities to differentiate Pacvue’s supply ecosystem through commerce-driven inventory and signal innovation. 
• Provide strategic insights to leadership on evolving supply landscape dynamics and partnership opportunities. 

Skills & Qualifications: 

• 5+ years of experience in programmatic advertising, adtech, or retail media, with strong exposure to supply-side ecosystems. 
• Direct experience negotiating and managing SSP, publisher, exchange, or marketplace partnerships. 
• Deep understanding of PMP, PD, and curated marketplace deal construction and optimization. 
• Experience working with DSP platforms and familiarity with bidder optimization workflows. 
• Strong cross-functional leadership and ability to work across Product, Engineering, Commercial, and Partnerships teams. 
• Data-driven mindset with comfort analyzing performance, supply yield, and marketplace economics. 
• Excellent negotiation, partnership management, and strategic thinking skills. 
• Experience working within privacy-safe data or partner-governed signal environments is a plus. 

Benefits: 

• Flexible Paid Time Off  
• Paid Holidays and Floating Holidays 
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance 
• 401k with Employer Match 
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization 
• Paid Parental Leave 

The annual base salary range for this position is $190,000-$210,000. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process. 

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