Director, Digital Commerce & Growth (Haircare Stealth Startup)

We're a stealth beauty startup preparing to launch a new haircare brand, and we're looking for a Director, Digital Commerce to build and scale our digital business from the ground up. Reporting to the Brand President, this is a hands-on role for a builder who thrives on designing and operating new systems across analytics, lifecycle, performance marketing, ecommerce infrastructure, and marketplaces. Your mission is to create a scalable, efficient digital ecosystem that compounds growth over time and helps shape a high-profile, category-defining company.

WHAT YOU’LL DO

Turn data into decisions

• Establish a unified analytics framework, dashboards, and core KPIs across brands
• Translate performance data into clear insights and action, partnering with leadership to guide strategic decisions

Build lifecycle, CRM, and retention

• Own CRM and lifecycle strategy including email, SMS, loyalty, and subscription
• Scale high-performing subscription and retention programs to increase LTV
• Create disciplined testing frameworks for messaging, cadence, and offers

Drive performance marketing and conversion

• Own performance marketing strategy and execution across paid channels, in-house and through agencies
• Optimize CAC, efficiency, and incremental growth
• Own the end-to-end digital consumer journey across brands driving seamless, conversion-optimized experiences
• Lead conversion, UX, and experimentation frameworks
• Partner with creative and brand teams to ensure performance and brand integrity coexist

Own platforms and marketplaces

• Own ecommerce platforms, websites, and core digital infrastructure ensuring stability, scalability, and cost efficiency of the digital stack
• Partner with operations on platform selection and roadmap
• Lead Amazon, TikTok Shop, and retailer digital strategies, execution, and optimization as the brand ecosystem expands ensuring consistent merchandising, storytelling, and conversion across all platforms

WHAT WE SEEK

• 7+ years of experience building and scaling digital commerce businesses
• Proven track record driving significant growth – whether scaling from early stages, turning around underperforming digital ecosystems, or building new foundations from scratch
• Deep, hands-on understanding of DTC economics, including conversion, retention, LTV, and unit economics
• Execution-level experience across performance marketing, CRM, subscription, and lifecycle marketing 
• Ability to design and implement cost-efficient, scalable digital systems and operating processes
• Strategic thinker who can architect for scale while operating lean, prioritizing effectively, and sequencing investments in resource-constrained environments 
• Proven people leader with experience building, developing, and leading high-performing teams
• Strong cross-functional partner to brand, creative, product, and operations teams
• Clear, concise communicator who can translate complexity into action
• Experience in beauty, wellness, or consumer brands preferred
• Multi-brand experience and high-growth or early-stage company experience strongly preferred
• Experience launching new brands or categories digitally is a plus

LOCATION

The role is fully remote within the United States, with occasional travel to our Boston headquarters and other locations for key milestones and collaboration.