Director, Demand Generation - Remote US

The Opportunity

Seamless.AI is looking for a Director of Demand Generation who wants to own the engine that drives how we grow. This is the role if you've spent years figuring out what actually drives pipeline and you're ready to do it at scale with a team behind you and leadership that gets out of your way.

Your Team

You'll lead our demand team that includes: SEO, Content Marketing, and our Agency partners. These aren't siloed functions you'll be inheriting, they're talented people who need a strategic leader to connect the dots and point everyone at the same goal. That's you.

You’ll work cross-functionally with our revenue team to create integrated campaigns that fuel our funnel from awareness through close.

What Winning Looks Like in Your First 90 Days

• Three things matter most out of the gate:
• More qualified free users — domestic, ICP-matched, and actually likely to convert. Not just traffic. The right traffic.
• More demos booked with people we can actually close. You'll work closely with sales to align on what "qualified" means, and then build the campaigns that deliver exactly that.
• A marketing process that doesn't fall apart when something changes. Repeatable. Documented. Scalable. The goal is a machine that compounds — not a series of one-off pushes that have to be rebuilt from scratch every quarter.
• Ninety days won't be perfect. But there should be clear momentum, a team that knows where it's headed, and early data that tells us we're pointed in the right direction.

Responsibilities

What You'll Own

• Pipeline is yours. You'll set the strategy and drive execution across paid, lifecycle, and content  with one goal: qualified users and demos that turn into revenue.
• You'll architect campaigns across the full funnel, with tight sales alignment on MQL quality, lead routing, and what happens after someone raises their hand.
• The nurture infrastructure: segmentation, lead scoring, behavioral automation lives with you. Whether you use Customer.io, Salesforce, or something else, you'll know it inside and out.
• CAC, ROAS, CPL: You'll know what's working, what's bleeding, and what to do about it. Efficiency isn't an afterthought here, it's part of the job.
• And you'll run a real CRO program: landing pages, email flows, ad creative, testing fast and scaling what wins.

Who You Are

• You have 5+ years in growth or performance marketing inside a B2B SaaS company, and the pipeline numbers to show for it.
• You've scaled multi-channel campaigns and you know the difference between a channel that works and a channel that just looks busy.
• You can walk any stakeholder from a sales rep to the CEO through funnel performance and make it make sense.
• Sales doesn't roll their eyes when marketing walks in the room. You've worked hard to earn that, and you know how rare it is.
• You've managed agencies before. You know how to push them, trust them, and tell the difference.
• You test constantly and you don't fall in love with your own hypotheses. Data decides.
• Segment, Amplitude, Webflow, Customer.IO: these are how you think, not just tools you've heard of.

A Note From Your Hiring Manager

I'll be direct about what working together looks like.

I'm collaborative by nature and I think the best strategies come from people who are close to the work.  My job is to make sure you have what you need, clear the path when something's in the way, and trust you to run. I'm not going to be in your inbox second-guessing your decisions. I hired you because you're good at this.

What I do care about is that we're moving in the same direction, communicating openly, and building something that lasts longer than the next campaign. If that sounds like the kind of environment where you do your best work, I'd love to talk.

Skillset

• 5+ years of experience in growth or performance marketing, preferably in SaaS or high-growth tech
• Expertise across paid channels, automation tools (Customer.io, HubSpot, Marketo, Pardot, etc.), CRO platforms, and analytics tools
• Proven ability to scale multi-channel campaigns
• Strong grasp of funnel metrics, data interpretation, and optimization strategies
• Experience working cross-functionally with sales, design, product, and people teams
• A bias for testing, iterating, and moving fast

Education & Requirements

• Bachelor’s degree or equivalent work experience in B2B SaaS or a GTM org that closely supports sales enablement
• Have managed marketing support for recruiting initiatives, employer brand, or job boards
• Love tools like Segment, Amplitude, Unbounce, or Seamless