Director, Demand Generation

About the Job:  

Radicle Health is looking for a Director, Demand Generation. In this role, you will build and scale a best-in-class inbound, ABM, and digital demand engine that generates $4M+ in sales-accepted pipeline per quarter, with SEO, AEO, ABM, and referral channels as durable, compounding growth levers  

Who you are:  

• 6+ years of experience in Demand Generation.  

• Revenue-Driven: Thinks in pipeline dollars, not vanity metrics. 

• ABM/ABX Strategy: Has designed and run ABM/ABX programs with Sales that generated measurable pipeline. 

• SEO Mastery: Expert in intent modeling, topic authority, and technical fundamentals. 

• AEO Fluency: Wins in AI-driven discovery, featured snippets, and zero-click results. 

• Analytical Rigor: Data-first, ROI-oriented decision-maker. 

• Strategic Content Judgment: Knows what content should (and should not) exist. 

• Collaboration: Trusted partner across Sales, Events, Product, RevOps, and CS. 

• Leadership: Creates clarity, accountability, and results. 

• Brand Stewardship: Maintains a high bar for clarity and cohesion. 

• Grit: Executes in lean, imperfect environments. 

What you’ll be responsible for:  

Pipeline Generation 

• Generate $16M+ in marketing-sourced pipeline annually ($4M per quarter), measured by sales-accepted opportunities created. 

• Inbound and ABM-sourced pipeline is high quality, trusted by Sales, and repeatable 

ABM / ABX 

• Design and scale ABM/ABX programs for ICP accounts (primarily 1:few and 1:1). 

• ABM/ABX becomes a consistent, measurable source of sales-accepted pipeline. 

• ABM plays are tightly aligned with Sales on target accounts, messaging, and follow-up. 

SEO & AEO 

• SEO & AEO are top 1–2 pipeline-producing channels 

• Radicle Health consistently appears: 

• On page one for priority non-branded, high-intent searches 

• In featured snippets and “best / comparison” queries 

• In AI-generated answers and zero-click discovery environments 

• Organic visibility reliably converts into opportunities, not just traffic 

Inbound Conversion Effectiveness 

• Inbound attracts high intent buyers and accelerates sales conversion 

• Visitor → opportunity conversion improves q/q 

Inbound Channel Cohesion 

• Paid, website, and content operate as a single inbound system. 

• Websites function as both a trusted source of truth and a conversion engine. 

• Content investment aligns tightly to buyer intent and revenue impact. 

Systems & Metrics 

• Experience with ABX and Demand Generation platforms, examples: 6Sense, Demand Base, Clay 

• Leverage Hubspot for clear, trusted attribution for inbound pipeline 

• Leadership has clear answers to: 

• Where inbound pipeline is coming from 

• What content and channels drive opportunities 

• What should be doubled down on or deprioritized 

Referrals and Reviews 

• Customer referrals are a consistent, trackable pipeline source 

• Review platforms strengthen credibility & conversion 

Team & Operating Rhythm 

• Effectively lead 1 FTE & agency/contractor resources  

• High accountability, quality bar, and decisive performance management 

What we offer:  

• Unlimited PTO policy  

• Competitive medical, dental, and vision healthcare coverage   

• 401k matching  

• Paid holidays  

• Volunteer time off  

• Paid parental leave  

• Remote work stipend   

• Compensation: $140,000 - $160,000 Base Salary with Bonus Eligibility  
• Location: Remote  

Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. More information about the salary range specific to your working location and other factors will be shared during the hiring process.