Director, Demand Generation

About the Role: 

Digital.ai is looking for an outstanding data-driven and creative Director of Demand Generation. In this role, you will report to the Head of Marketing and work closely with our BDR, Sales, Product, and Event teams scale and optimize our demand engine.  

You will be responsible for creating and executing awareness and demand generation marketing campaigns across digital and traditional channels that enable the company to achieve our revenue targets. You will develop and quarterback the execution of integrated marketing programs and campaigns designed to create demand and influence opportunity creation within our target market segments. Above all else, you are a startup-minded, over-achieving Marketing enthusiast who enjoys trying new things and stepping outside your comfort zone. The ideal candidate loves tapping into their creative side and relishes adventure and problem-solving, rather than just implementing or enforcing an established playbook. 

What you will do: 

• Drive the growth of lead generation and engagement within our target segments and personas by using a variety of digital and traditional acquisition channels to generate interactions for our BDR organization.
• Design, implement, and iterate on Digital.ai’s integrated campaign framework, ensuring effective collaboration and integration with Digital, Field Marketing, Product Marketing, Product, Content Marketing/Communications, Sales, Operations, and other relevant stakeholders to create streamlined planning and execution processes. You and your team will act as the glue between strategy and execution, ensuring smooth rollout and strong results for Digital.ai’s campaigns cross-functionally. 
• Plan, develop, and execute demand generation programs and integrated marketing campaigns across product announcements, key content assets, creative promotions, meeting makers, and more. 
• Lead annual global marketing calendar development, including regular updates and enablement communication for cross-functional teams. 
• Lead our digital marketing efforts including SEO, SEM, Social and LLM. Optimize these efforts for lead generation first, nurture second, and brand 3^rd.
• Own the webinar program from concept through to promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars.
• Develop multi-touch omni-channel nurture programs to engage prospects and move them through the funnel.
• Work cross functionally to create conversion-optimized copy for emails and landing pages that promote our campaigns targeting our various personas.
• Work closely with business development and account executive teams to develop enablement materials and feedback loops for continuous optimization.
• Analyze campaign, digital, and demand gen results in detail, draw insights and make data-based adjustment. 

What You Bring to the Team: 

• 8+ years of experience in demand generation in a fast-growing, start-up environment. B2B SaaS strongly preferred. 
• A deep understanding of modern digital demand gen mechanisms (SEO, SEM, Social, and LLM).
• Ability to work closely with data analysts and business operations to optimize campaigns and glean insights.
• Ability to manage a team of support staff both contractor and employees: Web development, Digital Demand Gen consultants, web designers, content marketing, etc.
• Familiar with CRM and marketing automation tools; Saleforce and Marketo preferred
• Experience with creating engaging and creative content for awareness and demand generation campaigns
• Excellent written communication skills: you will be developing conversion-optimized copy for email, landing pages, ads, etc
• Project management skills and the ability to manage multiple priorities effectively
• Collaborative team player and self-starter, ability to influence cross-functional stakeholders to bring them along on your journey
• Experience driving revenue results across multiple channels, including scaling global strategy for local execution
• Experience with and understanding of traditional, digital and emerging channels to create demand
• Deep understanding of integrated campaign best practices, playbooks, customer journeys, etc
• Experience growing a database organically and generating warm leads for BDRs
• Ability to learn new technologies, products and systems quickly
• Creative, innovative, resourceful, with the ability to work successfully in an ever-changing environment with competing priorities
• Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge

Why join us at Digital.ai?: 

Digital.ai offers phenomenal benefits such as: 

• Robust benefits options including Medical, Dental, Vision and other plans
• Unlimited Paid Time Off (PTO) program plus recognized holidays
• Unlimited access to continuous learning and professional development with TalentLMS  
• Flexible working arrangements in a remote setting
• Opportunity to work with a diverse, globally distributed team. 

At Digital.ai, we believe in fostering a culture of pay transparency. We are committed to providing our employees with fair and competitive compensation. The current base salary range for this specific job is estimated to be between $150,000 – $160,000. Please note that final compensation will be determined based on factors such as qualifications, experience, and internal equity. Certain positions at Digital.ai might also be eligible for additional compensation in the form of bonuses or other employee benefits which are separate from the base salary and to be defined at offer stage. 

Digital.ai is firmly committed to Equal Employment Opportunity (EEO). We maintain compliance with federal, state, and local laws that prohibit employment discrimination based on age, race, color, gender, identity, gender expression, sex, pregnancy, national origin, ancestry, religion, physical or mental ability, medical condition, sexual orientation, marital status, citizenship status, protected military or veteran status, and all other protected classifications. We welcome everyone and believe that diversity is the foundation of innovation.   

For individuals with disabilities who would like to request an accommodation, please advise us within your job application or cover letter. 

FRAUD PREVENTION ALERT: please note that Digital.ai does not use third party recruiters. In our efforts to protect you against possible impersonation please check the email address or are contacted by an unfamiliar/third party requesting please reach our directly to Digital.ai.