Director, Demand Generation

The Role:

The Director of Growth Marketing / Demand Generation will own the strategy and execution of multi-channel growth initiatives focused on enterprise account engagement and pipeline creation. This role focuses on blending ABM precision with scalable digital programs across social, referral, email, and web.

You will lead a cross-functional team responsible for building awareness, nurturing relationships, and driving pipeline from our highest-value accounts.

This is an onsite role based at our Mountain View, CA headquarters. You will be expected to work onsite 5 days a week if hired.

What You'll Do:

Enterprise ABM Leadership

• Architect and execute a global Account-Based Marketing strategy focused on target enterprise accounts and strategic industry segments.
  
  
• Partner with Sales leaders and RevOps to prioritize target accounts, and align campaigns with deal stages.
  
  
• Orchestrate personalized, multi-channel ABM plays that include digital, content, executive events, and 1:1 experiences.
  
  

Digital Campaign Strategy & Execution

• Lead the planning, execution and optimization of digital campaigns across LinkedIn, referral programs, and email nurture journeys to drive awareness and pipeline.
  
  
• Build an integrated digital strategy that amplifies ABM efforts — leveraging both paid and organic channels to reach enterprise audiences.
  
  
• Collaborate with content and design teams to develop compelling creative and messaging for each stage of the buyer journey.
  
  
• Implement A/B testing, audience segmentation, and automation workflows to improve campaign performance and conversion rates.
  
  
• Track performance across channels and continuously optimize for engagement, pipeline contribution, and ROI.
  
  

Cross-Functional Collaboration

• Work closely with Sales, SDR, Product Marketing, and RevOps teams to align messaging, targeting, and follow-up across all campaigns.
  
  
• Ensure consistent brand and narrative across every customer touchpoint — from awareness to retention.
  
  
• Work with RevOps team to ensure data is captured to ensure attribution can be accurately reported.
  
  

Data, Insights & Optimization

• Define and monitor KPIs across ABM and digital campaigns (engagement rates, pipeline velocity, conversion, CAC).
  
  
• Leverage CRM, marketing automation, and ABM tools (Salesforce, HubSpot, 6sense, etc.) to track and optimize performance.
  
  
• Use intent data, predictive analytics, and customer insights to prioritize outreach and personalize experiences.
  
  
• Produce weekly campaign performance insights
  
  

Leadership & Enablement

• Build, mentor, and lead a high-performing growth marketing team specializing in ABM, digital campaigns, and analytics.
  
  
• Manage vendor and agency relationships to expand campaign reach and effectiveness.

What You'll Bring:

• 8+ years of B2B marketing experience, including at least 4 years managing enterprise ABM and digital demand generation programs.
  
  
• Proven track record driving pipeline and revenue growth in enterprise SaaS or AI environments.
  
  
• Deep expertise in digital marketing (social, referral, email, and paid channels) and campaign automation.
  
  
• Strong analytical mindset with experience in marketing analytics, attribution, and ROI measurement.
  
  
• Hands-on familiarity with marketing automation, CRM, and ABM platforms (HubSpot, Salesforce, 6sense, Demandbase, etc.).
  
  
• Exceptional collaboration, communication, and leadership skills.
  
  
• Entrepreneurial mindset and ability to thrive in a fast-paced, growth-stage environment.

Benefits & Perks: 

The typical base pay range for this role in Mountain View, CA is USD: $147,000 - $210,000/per year.    

This base pay range may be inclusive of several career levels at CommerceIQ and will be narrowed based on a number of factors including the candidate’s experience, qualifications, and location.  

Base salary is just one part of your total rewards package at CommerceIQ. You may also be eligible for long-term incentives, in the form of company stock options, as well as potential discretionary bonuses. You will also receive access to:

• Comprehensive medical, vision, and dental coverage
• A 401(k)-retirement plan
• Short & long-term disability insurance 
• Life insurance
• Paid parental leave
• Monthly reimbursements for gym, phone, and internet
• 10+ paid company holidays in each calendar year and unlimited PTO

Check out our LinkedIn page to learn more about what it’s like to work at CommerceIQ!