Director, Consumer PR & External Communications

Director: Consumer PR and External Communications (Remote)

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. 

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

We’re seeking a Director, Consumer PR and External Communications, to play a critical role in elevating brand awareness and increasing visibility in an increasingly dynamic and competitive financial landscape.

As part of the Brand and Corporate Communications teams, you will tell our story with clarity, humanity, and relevance to the financial conversations that matter most.

This role requires a creative, strategic, and enterprising communicator who understands the pulse of the media environment and anticipates how public narratives take shape. You’ll ensure we reach consumers where they are, strengthening our presence across established and emerging platforms. You’ll ensure we are cognizant of and connect with people’s inherent financial values, priorities, and concerns, linking our strategy, purpose, and expertise to the needs of the audiences we serve.

You’ll bring editorial excellence, sound judgement, and an agile, collaborative approach, to shape how the world understands who we are today – and where we’re headed.

Responsibilities:

• Develop and execute high-impact and strategic communications and media relations plans for consumer audiences to build and advance brand awareness, visibility, and credibility. Translate business priorities and complex financial topics and insights into compelling and approachable narratives that resonate with consumers, clients, partners, and the broader marketplace.
• Serve as media relations strategist and spokesperson, cultivating relationships with personal finance reporters, business/market journalists, economic correspondents, new media voices, and broadcast producers to drive high-impact coverage.
• Partner with and guide PR agencies, coordinating strategy, elevating execution, and ensuring agency output aligns with corporate priorities, brand standards, and measurable performance goals.
• Measure performance and drive continuous improvement, using analytics, media insights, and stakeholder feedback to optimize PR programs and enhance awareness, sentiment, and reputation.

Requirements:

• 8+ years of progressive PR and corporate communications experience, with a blend of in-house and agency roles; financial services, consumer finance, and/or wealth/asset management experience strongly preferred.
• Hands-on experience in media relations and message development; spokesperson experience strongly preferred.
• Compelling and persuasive written and verbal communication skills.
• An agile, creative, and strategic approach to work, problem-solving, and stakeholder engagement.
• Proven ability to deliver results under pressure in a fast-paced environment.

Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $136,000 - $181,400. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

Your recruiter can share more about the specific benefits eligible for this role during the hiring process.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's 1 with 143+ offices across the country and entrusted by 1.3 million clients to manage more than $300 billion in assets 2 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

For more information, please visit EdelmanFinancialEngines.com.

© 2024 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819

For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully.

Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or [email protected].

1 The Barron’s 2024 Top 100 RIA Firms list, a nine-year annual ranking of independent advisory firms, is based on qualitative and quantitative factors. Firms elect to participate but do not pay to be included in the ranking. The 2024 ranking refers to Edelman Financial Engines as the top mega RIA.

2 Edelman Financial Engines data, as of September 30, 2024.