Director, Category Management (Store Growth)
TLDR
Define and scale entire product categories, optimizing pricing and performance to drive durable growth for Midi's Rx and Supplements business.
Hi 👋 I’m Em — SVP of Growth at Midi Health.
We’ve built one of the fastest-growing women’s health platforms in the U.S. Now we’re scaling our next growth engine: turning our Rx + Supplements business into a high-performing Care + Commerce experience.
This role owns how our categories grow.
What you’ll own 📈
You are the category operator — responsible for both:
- Category-level growth (e.g., Weight, Skin, Longevity)
- Product-level performance within those categories
Core levers:
- Pricing — optimize for conversion, margin, and LTV
- Promotions — offers, bundles, lifecycle triggers
- Placement — site, CRM, and clinical surfaces
- Packaging — how products are merchandised and sold
You’ll drive:
- Conversion, AOV, attach rate, repeat purchase
- Cross-sell across Care, Rx, and Supplements
- Growth within existing categories through better content and conversion
What you’ll do:
- Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store
- Scale existing products through pricing, bundling, promotion, and positioning
- Lead pricing & promo strategy with a strong test-and-learn mindset
- Drive merchandising across site, lifecycle, async Rx, and Shopify
- Partner on new product GTM — ensure strong commercial performance post-launch
- Find and execute growth opportunities across the full funnel from ads to site to emails
What you bring:
- 8–12+ years in Category Management, CPG, Ecommerce or DTC growth
- Proven track record owning pricing, promotions, and revenue growth
- Strong instincts for portfolio optimization (not just launches)
- Ability to zoom out to category strategy and zoom in to executional detail
- Analytical, scrappy, and highly accountable — you know how to find and pull the right levers
Why this role matters:
Most companies treat Store like a channel.
You’ll help define and scale entire categories — and turn them into durable growth engines for Midi.
The interview process will include: 📚
- Meet with our Talent Partner (30- 45 min)
- Meet with SVP of Growth (30 mins)
- Cross functional Interview- (45 mins)
- Working session- (1hr- 1.5hr)
- Final Executive Interview (30 min)
At this time, Midi is unable to provide visa sponsorship. Candidates must be authorized to work in the U.S. without current or future sponsorship needs.
The Salary range for this role will depend on experience.Midi pays a competitive base salary, plus equity and benefits.
While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥
https://www.youtube.com/watch?v=1px7i6MVjNg
#LI- JA1
At this time, Midi is unable to provide visa sponsorship. All Candidates must be authorized to work in the United States without current or future sponsorship needs.
Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at [email protected].
Midi Health is an Equal Opportunity Employer. We are committed to pay equity and ensure that all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Our compensation philosophy is based on fair, objective criteria and the impact of the role, regardless of an applicant’s salary history.
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Midi Health is redefining care for women in midlife with a modern virtual care platform that provides expert, insurance-covered healthcare nationwide. By harnessing innovative technology, we deliver personalized and accessible healthcare solutions that meet the unique needs of midlife women, all while rapidly scaling to address growing demand.