Director, Brand & Storytelling

AI overview

Lead the evolution of EverTrue's brand strategy, narrative, and visual identity, ensuring impactful storytelling that strengthens donor engagement for educational institutions.

Who we are:

EverTrue is the leading advancement intelligence and donor engagement platform, empowering educational institutions and non-profit organizations to build stronger relationships and achieve outstanding fundraising results. Our platform continuously evolves, integrating innovative solutions to help advancement professionals effectively identify, prioritize, and manage prospects, engage supporters, and track progress. Hundreds of organizations rely on EverTrue to grow giving. We are a fun, smart, mission-driven team passionate about the work we do.

What truly drives us? It's our mission: to equip fundraising teams with the insights and tools to turn every donor interaction into a lasting relationship—leading to stronger connections and greater giving. And our vision? It's to create a world where every fundraiser has the tools to engage, retain, and grow generosity at every level, ensuring no donor is overlooked. When you join EverTrue, you're not just taking a job; you're becoming part of a movement to empower fundraisers and make a real difference in the world.

We believe in your potential. We know that no candidate perfectly matches every qualification. If you're excited about this role and meet most of our requirements, please apply! We're eager to support your growth and development within our team.

EverTrue is an equal opportunity employer. We're deeply committed to building a workplace that celebrates diversity, equity, and inclusion for all, ensuring every applicant and employee is treated fairly. We embrace DEI because we know it enhances engagement, satisfaction, and partnerships, making us all stronger together.

Who you are:

  • You have 8+ years of B2B marketing experience, with deep expertise in brand strategy, messaging, and creative leadership.
  • You’ve owned or meaningfully evolved a company’s brand, narrative, or market positioning, and are comfortable setting direction and making brand decisions.
  • You’re an exceptional storyteller and writer who can influence cross-functionally and guide narrative and creative decisions with clarity and confidence.
  • You have experience leading small creative teams and directing creative and editorial work across channels, partnering closely with Product, Sales, and Marketing.
  • You’re highly strategic and visually fluent, with a strong ability to connect brand and storytelling work to GTM strategy, awareness, and pipeline outcomes.
  • You thrive in environments where clarity, creativity, collaboration, and customer impact drive the work forward.

What you’ll do:

  • Own and evolve EverTrue’s brand positioning, messaging, and visual identity to ensure clarity, consistency, and differentiation across all touchpoints.
  • Set annual editorial themes and content priorities that support company goals and strengthen our brand narrative.
  • Lead creative and content planning cycles, managing prioritization, timelines, and workflows across brand initiatives.
  • Review, refine, and approve major brand-facing assets to ensure a high bar for quality, consistency, and impact.
  • Partner closely with Product Marketing to align product messaging with the broader brand story.
  • Collaborate with Growth and Marketing partners to support integrated campaigns and creative strategy.
  • Coach, develop, and inspire the Brand team to elevate craft, execution, and overall impact.
  • Create brand experiences that are memorable, engaging, and reflective of the pride our customers feel in their work.

Why You’ll Love to Join Our Team:

We offer a comprehensive package designed to support your success, growth, and well-being.

  • Compensation and Core Benefits: 
    • A base salary range of $120K - $130K.
    • A 2.5% bonus plan based on company performance.
  • We also provide robust benefits to keep you healthy and secure:
    • We cover 80% of your premium for medical, dental, and vision insurance.
    • We offer a 401k match of up to 3% to support your financial future.

Happiness & Well-Being:

Our comprehensive employee benefits and perks program provides:

  • A remote-first environment for flexible work.
  • Generous paid time off throughout the year.
  • Investment in your professional growth and development.
  • Opportunities to connect with colleagues both in-person and virtually.
  • The unique chance to contribute to the non-profits and educational institutions you care about, aligning your work with your passions.

Perks & Benefits Extracted with AI

  • Learning Budget: Investment in your professional growth and development.
  • Paid Time Off: Generous paid time off throughout the year.
  • Remote-Friendly: A remote-first environment for flexible work.
Salary
$120,000 – $130,000 per year
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