Director Brand Marketing | Partnerships
TLDR
Expand Pendulum’s reach by crafting strategic partnerships that drive meaningful growth and elevate the brand through authentic collaborations with consumer and healthcare platforms.
Partnership Strategy & Development
Define and lead Pendulum’s brand partnership strategy, identifying priority categories, platforms, and partners aligned with growth objectives; position Pendulum within broader health, wellness, and lifestyle conversations through strategic collaborations
Identify and secure high-impact partnerships across consumer brands, healthcare platforms, retailers, and lifestyle ecosystems
Develop a clear point of view on how Pendulum shows up across different partnership types, including co-branded programs, bundled offerings, and integrated consumer experiences
Continuously evaluate new channels and emerging platforms to reach untapped audiences
-Structure partnerships that drive measurable business outcomes, including revenue growth, customer acquisition, and organic/ earned media
-Negotiate partnership terms, ensuring alignment on economics, brand positioning, and long-term value creation
-Partner with Growth and Sales teams to integrate partnerships into broader acquisition and conversion strategies
-Maximize visibility and storytelling impact across channels; identify opportunities for partnerships to extend into PR, influencer, and content ecosystems
-Develop scalable partnership models that can be replicated and expanded over time
-Track and optimize performance across all partnerships, ensuring strong return on investment
Operations & Execution
-Oversee execution of partnerships from concept through launch and post-campaign analysis
-Build processes, playbooks, and frameworks to scale the partnerships function
-Manage cross-functional coordination across internal teams and external partners
-Track and report on partnership performance across key metrics
Performance / Metrics of Success
-Expansion into new audiences, platforms, and ecosystems
-Revenue, customer acquisition, earned media generated through partnerships
-Quality and scale of partnership portfolio
- 8–12+ years of experience in brand partnerships, business development, or strategic collaborations within CPG, wellness, healthcare, or adjacent industries
- Proven track record of building and scaling partnerships that drive both brand awareness and measurable business results
- Experience structuring and negotiating commercial partnerships with clear ROI accountability
- Ability to identify culturally relevant opportunities and translate them into impactful collaborations
- Experience working cross-functionally across brand, growth, sales, and product teams
- Strong strategic thinking combined with hands-on execution ability
- Excellent relationship-building and negotiation skills
- Entrepreneurial mindset with the ability to build new programs from the ground up
- Passion for building a brand that is both scientifically credible and deeply human
This role is hybrid, with core work being remote and periodic travel to HQ, team offsites, and brand/industry events & opportunities.
Pendulum™ creates innovative health solutions focused on the human microbiome, developing a new class of Live Synbiotics™ that combine probiotics and prebiotics for clinical efficacy. Targeting issues like metabolic syndrome and neurodegeneration, our proprietary discovery platform identifies novel bacterial strains and their prebiotic companions. We unite a collaborative team of experts to drive advancements in physical and mental health through cutting-edge research and science.
- Founded
- Founded 2012
- Employees
- 51-200 employees
- Total raised
- $110M raised