Director, Alternate Formats

Insomnia Cookies is seeking a Director of Alternate Format Operations to lead and scale our growing network of non-traditional locations across the country. This role is responsible for the operational performance, partner management, and long-term development strategy for all alternate format environments, ensuring these high-visibility channels deliver exceptional brand experience, operational excellence, and profitable growth.  As Insomnia continues to expand into stadiums, arenas, transportation hubs, and other innovative formats, this leader will serve as the company’s internal expert on venue-based operations and a key partner in shaping where—and how—we bring Insomnia to new audiences.    SWEET POSITION PERKS:  •High-impact, high-visibility role shaping the future footprint of a fast-growing brand •Competitive salary + bonus + benefits + equity •4 Day Work Week (yuppp, we get every Friday off) •A fun, entrepreneurial, and cookie-filled culture. •Free cookies, branded swag and so much more! KEY RESPONSIBILITIES: Partnership Leadership & Relationship Management •Own relationships with all partner-operated alternate format locations nationwide. •Serve as the primary point of contact for venue partners, foodservice management groups, concessionaires, and other operators. •Manage contracts, expectations, SLAs, and brand representation to ensure agreements are honored and executed to standard. Brand & Operational Oversight (Partner-Executed) •Ensure that Insomnia’s brand standards, menu, quality, and guest experience are consistently upheld across all partner environments. •Conduct site visits to audit branding, product execution, packaging, equipment use, and compliance with Insomnia operational expectations. •Provide partners with clear guidance, training materials, and SOPs to ensure high-quality operation without directly managing the labor. Performance Monitoring & Business Optimization •Review partner performance across revenue, margin, product mix, throughput, and guest feedback. •Identify operational or service gaps and collaborate with partner teams to resolve issues. •Work with Finance to evaluate partner reports, royalty structures, and contract economics. •Create standardized KPIs and reporting mechanisms for all alternate format partnerships. Format Development & Expansion Strategy •Evaluate new partnership opportunities and emerging venue types (e.g., theme parks, entertainment districts, convention centers, etc.) •Conduct operational viability assessments including product feasibility, equipment requirements, throughput constraints, and partner readiness. •Collaborate cross-functionally with Real Estate, Development, Marketing, and Supply Chain on new format launches and national rollouts. Cross-Functional Collaboration •Partner with Marketing to align on visual standards, co-branded activations, promotions, and venue-specific marketing. •Work with Supply Chain to ensure menu items, equipment, and packaging meet the needs of each venue type. •Support Digital and Finance teams in enabling accurate reporting, POS integrations (when applicable), and performance analytics. Internal Leadership & Influence •Serve as Insomnia’s subject matter expert on partner-operated venues. •Provide insights that inform long-term strategy, innovation, and prioritization. •Represent alternate formats in leadership discussions and cross-functional planning. QUALIFICATIONS AND EXPERIENCE: •7+ years of experience in foodservice, hospitality, or retail partnerships (concessionaires, airports, campus dining, or entertainment venues strongly preferred). •Deep experience managing partner-driven operations  •Strong relationship management and negotiation skills. •Ability to assess operational execution and guide partners to improve consistency. •High comfort navigating complex organizations and external stakeholders. •Strong P&L literacy, financial analysis, and ability to evaluate partnership performance. •Strategic mindset with ability to develop scalable systems and standards. •Ability to travel frequently to partner sites across the U.S.