Director, Affiliate Activation

About Us HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, including agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. Learn more about us on our YouTube Channel or Blog Posts Who You Are  As the Director, Affiliate Activation, you are a strategic leader responsible for driving engagement, productivity, and revenue growth within HighLevel’s affiliate ecosystem. You understand that affiliate success is directly tied to enablement, activation, and sustained engagement — and you build scalable programs that turn affiliates into high-performing growth partners. You thrive in fast-paced, high-growth environments and bring a strong blend of strategy, execution, relationship management, and performance analytics. You are passionate about building systems that empower affiliates to succeed while aligning activation efforts with broader company revenue objectives.

What You’ll Do: 

Affiliate Activation Strategy & Leadership

Develop and own the end-to-end affiliate activation strategy to increase engagement, revenue contribution, and retention.

Design scalable activation frameworks to move affiliates from onboarding → engagement → revenue generation → advocacy.

Define activation KPIs and performance benchmarks aligned with company growth goals.

Partner with executive leadership to align affiliate activation initiatives with overall GTM strategy.

Onboarding & Enablement

Build and optimize structured onboarding journeys for new affiliates.

Develop training programs, toolkits, and content that enable affiliates to market and sell effectively.

Collaborate with Marketing and Product teams to ensure affiliates have up-to-date messaging, offers, and positioning.

Create segmented activation strategies for different affiliate tiers (e.g., new, mid-tier, top performers).

Engagement & Revenue Growth

Drive campaigns and initiatives that increase affiliate participation and output

.Implement incentive programs, contests, and performance-based recognition strategies.

Identify high-potential affiliates and develop targeted growth plans.

Monitor affiliate lifecycle metrics and proactively address drop-off points.

Cross-Functional Collaboration

Work closely with Marketing, Revenue, Product, and Customer Success teams to align messaging and growth initiatives.

Partner with Data/Analytics to track performance, attribution, and ROI.

Collaborate with Operations to improve systems, reporting, and automation.

Performance Analytics & Optimization

Own reporting on activation metrics including time-to-first-sale, active affiliate rate, revenue per affiliate, and churn.

Use data-driven insights to continuously refine activation strategies.

Forecast affiliate revenue contributions and identify growth opportunities.

Present activation performance and strategic insights to leadership.

Team Leadership (if applicable)

Build, mentor, and scale an Affiliate Activation team.

Establish clear goals, accountability frameworks, and development plans.

Foster a culture of ownership, collaboration, and performance excellence.

What You’ll Bring

Strategic & Revenue Mindset

Proven ability to design and execute partner activation strategies that drive measurable revenue growth.

Strong understanding of affiliate marketing models, partner ecosystems, and SaaS revenue dynamics.

Experience scaling partner activation programs in a high-growth environment.

Operational Excellence

Strong project and program management capabilities.

Experience building systems, workflows, and scalable processes.

Ability to manage multiple initiatives simultaneously with strong attention to detail.

Leadership & Influence

Exceptional cross-functional collaboration skills.

Strong executive communication and stakeholder management abilities.

Experience leading and developing high-performing teams (preferred).

Analytical & Data-Driven

Strong comfort with performance metrics, reporting dashboards, and ROI analysis.

Ability to translate data into actionable strategic decisions.

Experience / Education

12+ years of total experience in affiliate marketing, partnerships, revenue growth, or related GTM roles. 5+ years in a leadership or strategic program ownership role.

Experience in B2B SaaS, tech, or high-growth startup environments preferred.

Proven track record of driving revenue through affiliate or partner ecosystems.

Bachelor’s degree in Business, Marketing, or related field (preferred) or equivalent experience.