Digital Strategy and Content Manager

The Digital Strategy & Content Manager sits at the center of Compass Health Center’s digital presence and brand storytelling. This role is responsible for owning and integrating our website, social media, and cross-channel content strategy, ensuring every touchpoint reflects Compass’s clinical credibility, human-centered mission, and evolving growth priorities. 

This is a hands-on, high-impact role for a strategic thinker who also executes. You will translate brand and program strategy into clear, compelling digital experiences that serve patients, families, clinicians, and community partners, while helping Compass scale thoughtfully across markets and service lines. 

You will work closely with the Associate Director of Brand Management & Content and collaborate across marketing, clinical leadership, admissions, and operations to ensure digital content is cohesive, timely, and aligned with organizational goals. 

What You'll Do: 

Website Strategy & Ownership 

• Serve as day-to-day owner of the Compass Health Center website and related program pages
• Lead content planning, updates, and optimization across service lines, locations, and specialties
• Partner with brand, design, and SEO stakeholders to ensure the site is:
• Clear and intuitive for patients and families
• Aligned with Compass’s voice and clinical positioning
• Optimized for discoverability, accessibility, and performance
• Maintain content governance standards, including messaging consistency, accuracy, and compliance 

Social Media Strategy & Execution 

• Develop and execute a cohesive social media strategy across priority platforms
• Translate larger brand and campaign narratives into platform-appropriate content
• Manage content calendars, posting cadence, and performance tracking
• Collaborate with clinicians and leaders to elevate expert voices in a thoughtful, non-promotional way
• Balance education, storytelling, and community-building with growth and engagement goals 

Content Creation 

• Serve as a content creator and editorial partner for Compass’s content channels, producing high-quality, mission-aligned copy across:
• Website and program pages
• Blogs and long-form editorial content
• Social media captions and campaigns
• Email marketing and digital newsletters
• Select external-facing content, including publications, partnerships, ads, and thought leadership placements
• Write clear, engaging, and emotionally intelligent copy that balances clinical credibility with accessibility and warmth
• Translate complex mental health concepts into language that resonates with patients, families, alumni, and referring professionals
• Collaborate with clinicians, leadership, and subject matter experts to shape ideas into compelling, accurate narratives
• Edit and refine content written by others to ensure consistency in voice, tone, and brand standards
• Support Compass’s broader storytelling efforts by helping identify strong story angles, themes, and narratives across channels
• Ensure all written content reflects Compass’s values, evidence-based approach, and commitment to dignity and nuance 

Cross-Channel Content Campaigns 

• Lead digital execution of integrated content campaigns tied to key Compass initiatives (program launches, seasonal needs, specialty focus areas)
• Ensure alignment across website, email, social, and supporting digital assets
• Work closely with brand leadership to operationalize larger creative and editorial strategies
• Adapt content for multiple audiences, including patients, families, alumni, and referring professionals 

Alumni & Community Engagement 

• Support educational storytelling initiatives that highlight patient journeys, alumni perspectives, and long-term impact
• Help build content frameworks that strengthen alumni connection and brand affinity over time
• Collaborate on digital engagement strategies that feel authentic, respectful, and mission-aligned 

Performance, Insight & Optimization 

• Track and report on key digital performance metrics across all content and campaigns, including web, email, and social
• Use data and audience insights to refine strategy and improve effectiveness
• Identify opportunities to streamline workflows, improve content systems, and scale best practices 

Who You Are: 

Experience & Skills 

• 5–8 years of experience in digital marketing, content strategy, or brand communications
• Strong background in website content strategy and social media management
• Excellent writer with the ability to adapt voice and tone across audiences and platforms
• Experience executing integrated, multi-channel campaigns
• Comfort working in fast-paced, evolving environments with multiple priorities
• Familiarity with healthcare, mental health, wellness, or mission-driven organizations strongly preferred 

Strategic Mindset 

• Able to connect day-to-day execution to larger brand and growth goals
• Thinks in systems and ecosystems, not just individual posts or pages
• Brings a human-centered, impact-forward lens to content decisions
• Comfortable navigating ambiguity and helping bring structure to complexity 

Collaboration & Working Style 

• Highly organized, proactive, and accountable
• Strong cross-functional communicator who builds trust with clinical and operational partners
• Comfortable taking ownership while collaborating closely with leadership
• Energized by mission-driven work and meaningful impact 

Why This Role Matters 

This role is foundational to how Compass shows up digitally—how we explain care, reduce barriers to access, and tell stories that reflect the reality and nuance of mental health treatment. The Digital Strategy & Content Manager helps ensure that our digital presence feels cohesive, credible, and deeply human, while supporting Compass’s continued growth and evolution.