The Digital Strategist is responsible for developing and executing comprehensive digital strategies to enhance client visibility, engagement, and growth. This role involves leveraging market research, data analysis, and innovative digital solutions to drive and improve performance for FindLaw’s clients. The Digital Strategist will collaborate with cross-functional teams to ensure alignment with client’s business goals to maximize performance and retention opportunities.
About The Role: In this opportunity as Findlaw Digital Strategist, you will:
- Work directly with internal and external clients to develop holistic strategic plans to optimize digital presence and drive performance for FindLaw customers. Interaction includes customer calls and written communication to present strategic plans, provide performance updates, and address customer concerns.
- Conduct thorough market analysis to identify trends, opportunities, and competitive insights.
- Collaborate with content, project management, and design teams to implement effective digital strategies for law firms.
- Develop and implement strategies to improve website performance across SEO, local, social media, content, and other digital channels.
- Use analytics to track performance, measure success, and refine strategies.
- Provide data-driven recommendations and actionable insights to improve digital performance.
- Manage website performance by tracking key metrics such as impressions, organic traffic growth, conversion rates, customer and revenue retention.
- Maintain an ongoing understanding of digital trends and emerging technologies, including AI and automation, to ensure the organization remains at the forefront of digital innovation.
- Identify and remediate on and off-site performance issues for existing and upgrading clients.
- Uphold FindLaw’s Digital Marketing fulfillment quality standards.
About You: You are a fit for the role of FindLaw Digital Strategist if your background includes most of the following:
- Significant knowledge and experience in digital marketing strategy, including SEO, local search, social media, content marketing, and analytics.
- Strong analytical skills and the ability to translate complex data into clear, concise, and actionable insights.
- Proven track record of developing and executing successful digital marketing strategies.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
- Proficiency with a specific list of digital marketing tools (e.g., Google Analytics or Adobe Analytics, SEMrush, Screaming Frog, and WordPress).
- A passion for staying current with digital marketing trends and technologies, including AI
- A minimum of 3-5 years of experience in digital marketing or a related field.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- Spanish language proficiency favored.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range of $60k - $65k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
About Internet Brands:
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly owned affiliates are an equal opportunity employer.
