Digital Strategist - Able and Howe

Able & Howe provides marketing leadership and execution services today, while building and transitioning critical marketing pieces to our clients over time. The core of our services is In-source Marketing; bridging the client’s resource gaps while working towards their marketing independence. It frees businesses from having to choose between limited internal operations and the long-term, expensive dependency of agency relationships.

The role of Digital Strategist at Able and Howe is a unique opportunity to expand your marketing skill-set in a diverse and supported business environment. You will work and learn alongside the Marketing Leadership team to provide the optimal environment for growth. This growth partnership will lead you to attain the experience required to become a marketing manager.

We believe that marketing and the caliber of marketing leadership is the #1 reason companies fail or succeed to scale-up. Able and Howe’s mission is to lead business growth by growing leaders. This highlights our commitment to provide both the opportunities and scaffolding needed for our team members to grow in their careers. 

Able & Howe is built on a belief in transferable leadership—true leadership is infectious and can be shared across organizations. We foster marketing leadership, strategy, and execution within our company—and share it directly with you. Over time our abilities, skill sets, and knowledge become yours.

The role:

• Executing PPC campaigns (Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads, more)
• Creating and executing on SEO strategies
• Completing audits for PPC, SEO, Website, Organic Social, and more
• Creating clear and engaging reports for clients
• Completing basic Google Analytics, GA4, and Google Tag manager installation and setup
• Creating quality written longform content for web pages, articles, blogs, ebooks etc. 
• Creating high-quality ad copy and creative
• Setting up email automation tagging and campaigns
• Setting up technical CRM (e.g SharpSpring, Hubspot)
• Support Able & Howe Marketing Directors in the execution of client services
• Contribute to creating marketing plans and delegating them off to delighted client teams
• Learn from experienced marketing pros to excel at a wide set of marketing channels, strategies, and tactics

Requirements

Must-have skills for this role:

• Minimum of 5 years experience in  Paid Advertising
• Working experience in SEO (Search Engine Optimization)
• Very strong short and long form copywriting skills (ad creative, blogs, whitepapers, etc.)
• Well-versed and knowledgeable in marketing psychology
• Additionally, working experience in one or more of the following: email marketing, email automation, advanced analytics implementations, or web development.

The ideal candidate aptitude:

• Extremely organized, detail oriented and thrive in a changing task environment
• Motivated to understand and contribute to business and marketing
• Hungry to learn additional marketing skills (both supported and self-initiated)
• Hardworking and passionate for marketing, data and teamwork
• Eager and curious to improve one’s self in all aspects of being a business professional
• Confident and approachable that will foster trust in your clients and team
• An excellent written and verbal communicator
• Attentive to detail

Being part of this integral team you will:

• Learn from experienced marketing pros to excel at a wide set of marketing channels, strategies, and tactics
• Work to support various Able & Howe Marketing Directors in the execution of client services such as market research and competitive analysis
• Collaborate with the marketing team to leverage complementary insights
• Provide support to the sales team to ensure they have the information and resources necessary to perform their role effectively
• Contribute expertise to thought-leadership initiatives

Software experience:

• WordPress
• Google Workspace
• Adobe InDesign, Photoshop and Illustrator (considered an asset, not required)
• Creative builders such as Canva, etc. (considered an asset, not required)

Benefits

Why Able and Howe:

• Unique business-model poised for disruption
• Great opportunities for growth within the company
• Opportunities to expand into all areas of marketing
• Learn from seasoned and respected marketing professionals
• Competitive salary and vacation time
• Fun and flexible working environment
• Comprehensive benefits plan