About The Ad Firm
The Ad Firm is a US-based, performance-driven digital marketing agency recognized for delivering measurable ROI through transparent strategies and proven results since 2009. We partner with businesses across industries to grow visibility, traffic, and revenue through precision-built campaigns.
Job Description
We are seeking a results-driven Digital PR Specialist who’s passionate about digital marketing. This role focuses on securing meaningful online coverage, strengthening brand visibility, and shaping a strong public presence across digital media outlets. The position suits someone who enjoys outreach, story development, and building steady relationships with journalists and publishers.
Key Responsibilities
- HARO Outreach: Identify relevant queries and craft compelling, tailored pitches that align with journalists’ needs.
- Pitch Crafting: Write high-quality responses that are clear, concise, and engaging, increasing the chances of securing placements in top-tier publications.
- Relationship Building: Develop and maintain relationships with journalists, editors, and industry influencers to foster long-term collaboration.
- Campaign Management: Organize and track outreach efforts, measure success, and adjust strategies to meet KPIs.
- Collaboration: Work closely with SEO strategists and content teams to align outreach efforts with broader SEO goals.
Required Qualifications
- Experience: Minimum 2 years of experience in digital PR, HARO outreach, or similar link-building activities.
- Pitching Expertise: Proven track record of writing successful pitches that secure high-DR backlinks.
- Research Skills: Ability to identify relevant journalist requests and select opportunities that align with clients’ industries and niches.
- Relationship Management: Skilled at building and nurturing relationships with media contacts.
- Communication: Excellent written and verbal communication skills.
- Organizational Skills: Detail-oriented with strong project management abilities.
- Familiarity with tools like Ahrefs or Semrush and different AI tools
- Experience working with clients in diverse industries.
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Understanding of SEO best practices related to link building.
Why Join Us
- Work with a diverse range of clients and industries.
- Collaborative, fast-paced, and growth-focused agency culture.
- Competitive salary and performance-based bonuses.
- Professional development support and SEO tool access.
- Flexible remote work options.
- 2 weeks Paid Time-Off
- Paid Sick Leave
- 8 Paid Holidays
- Health Insurance
