Digital Media Manager

Job Title: Digital Media Manager
Position Type: Full-Time, Remote
Working Hours: US Hours

About the Role:
We are seeking an experienced, execution-focused Digital Media Manager to own and manage end-to-end paid digital media campaigns across multiple platforms. This role is designed for a performance-first marketer who thrives in data-driven environments and takes full ownership of campaign execution, optimization, and reporting.

The ideal candidate brings deep hands-on expertise in paid media, strong analytical skills, and the ability to scale campaigns while collaborating closely with internal teams to ensure alignment with broader strategic goals.

Responsibilities:

Paid Media Campaign Management:

• Own and manage paid digital media campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, and emerging platforms
• Plan, launch, and scale paid search, paid social, display, video, native, and CTV campaigns
• Ensure accurate campaign setup, execution, and ongoing optimization

Optimization & Performance Analysis:

• Monitor campaign performance and optimize based on data-driven insights
• Use Google Analytics, Google Tag Manager, and platform-level tracking to evaluate results
• Identify trends, risks, and opportunities to improve efficiency and outcomes

Reporting & Data Visualization:

• Build and maintain performance dashboards and reports in Looker Studio
• Translate performance data into clear, actionable insights for stakeholders
• Ensure reporting accuracy and consistency across accounts

Budget & Pacing Management:

• Manage budgets, bids, pacing, and forecasts across multiple campaigns
• Ensure efficient allocation of spend aligned with performance goals
• Monitor delivery and make adjustments to maximize ROI

Collaboration & Execution:

• Work cross-functionally to ensure media execution aligns with strategic objectives
• Maintain strong workflows, documentation, and communication across teams
• Support alignment between media strategy, execution, and reporting

Proactive Optimization & Learning:

• Stay current on platform updates, algorithm changes, and new ad formats
• Test new strategies, channels, and optimization approaches
• Continuously improve processes to enhance scalability and performance

What Makes You a Perfect Fit:

• A performance-driven media buyer who thrives in execution-heavy roles
• Highly analytical with strong attention to detail
• Comfortable owning campaigns end-to-end without heavy oversight
• Confident managing multiple accounts and priorities in a remote environment
• Motivated by measurable results and continuous optimization

Required Experience & Skills (Minimum):

• 10+ years of hands-on experience in digital media management
• Deep expertise in Google Ads and Meta Ads
• Strong experience across paid search, paid social, display, video, native, and CTV
• Advanced proficiency in Google Analytics and Google Tag Manager
• Strong Excel skills for performance analysis, modeling, and pacing
• Experience building and maintaining dashboards in Looker Studio
• Excellent written and verbal communication skills
• Strong time management and organizational abilities
• Reliable high-speed internet and a professional-grade computer

Tools Provided:

• Google Workspace
• Google Analytics & Google Tag Manager
• Looker Studio
• Paid media platforms (Google Ads, Meta, TikTok, etc.)
• Project management and communication tools

Ideal Experience & Skills:

• Experience managing multi-platform, performance-driven media campaigns
• Background in data-centric or performance marketing environments
• Proven ability to scale campaigns while maintaining efficiency
• Experience working in fast-paced, remote-first teams

What Does a Typical Day Look Like?
A Digital Media Manager’s day is centered around performance monitoring, optimization, and execution. You will:

• Review campaign performance and pacing across active accounts
• Optimize bids, budgets, audiences, creatives, and targeting
• Analyze data in Google Analytics and Looker Studio dashboards
• Prepare performance insights and recommendations
• Collaborate with internal teams to align execution and strategy
• Test and implement new optimization opportunities

In essence, you are responsible for driving measurable results through disciplined execution, data-driven decision-making, and continuous optimization.

Key Metrics for Success (KPIs):

• Campaign performance against defined goals (ROAS, CPA, CPL, etc.)
• Budget efficiency and pacing accuracy
• Quality and clarity of performance reporting
• Successful scaling of high-performing campaigns
• Consistency in optimization and execution standards

Interview Process:

• Initial Phone Screen
• Video Interview with Recruiter
• Final Interview
• Offer & Onboarding

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