Digital Media Buyer – Mobile User Acquisition

Summary

• Role: Own and optimize mobile user acquisition campaigns across key digital channels

• Focus: Drive installs and retention for leading sports media apps through data-driven buying

• Experience: Proven background in mobile UA with Apple Search Ads, TikTok, Meta, etc.

• Why now: We are scaling our mobile and media strategy, a pivotal moment to shape how millions of sports fans discover and engage with our brands across platforms

The Opportunity

At Better Collective, we’re building the future of sports media. With powerhouse brands like Action Network, RotoGrinders, VegasInsider, and Playmaker, our content reaches 400M+ visits a month, and now we’re scaling our mobile apps like never before.

We’re looking for a Digital Media Buyer who lives for campaign performance and thrives on turning insights into installs. You’ll manage and optimize paid user acquisition across key platforms, using data to push performance higher and smarter every day.

What You’ll Do

• Lead mobile UA campaigns across Apple Search Ads, Meta, TikTok, X (Twitter), and DSPs (e.g., AppLovin, Moloco)

• Use analytics tools (Firebase, Adjust, AppsFlyer) to track performance and optimize against KPIs

• Launch, test, and scale ad creative and targeting strategies based on user behavior and ROAS goals

• Collaborate with marketing, creative, and product to align growth efforts and refine messaging

• Work with external partners and networks to execute and troubleshoot campaigns efficiently

• Report on campaign performance and deliver actionable insights

What Success Looks Like

• Within 30 days: You’ve audited current campaigns and identified first areas for optimization

• Within 60 days: You’ve launched new tests across 2–3 platforms and achieved first meaningful wins

• Within 90 days: You’ve on a good path to improve ROAS and help scale at least one channel significantly