We are looking for a digital-native marketer who lives and breathes social media and truly understands consumers on Instagram, Facebook and emerging platforms. You’ll work closely with the Star Plus marketing team to shape social media communication for shows, write copy, guide creatives, and drive digital-first campaign execution.
Key Responsibilities
Lead day-to-day social media communication for Star Plus shows (copy, creatives, posts, reels, etc.)
Drive digital campaign planning and execution with internal teams and external agencies
Manage always-on social media content and ensure cultural and brand tonality
Track social/content trends and proactively integrate them into platform strategy
Provide qualitative creative feedback (visuals, captions, hooks, edits)
Support influencer and talent-driven content initiatives
Work with media and digital partners to drive campaign reach and performance
Edit, review and refine social content based on trends and platform performance
What we’re looking for
4–5 years of experience handling social media mandates
Experience with consumer-facing brands or digital/creative agencies
Strong creative instincts—ability to write and think socially
Comfort working at the pace and creative rigour of Star Plus
Very strong understanding of Instagram, Facebook and short-form content culture
Nice to have
Familiarity with entertainment content / pop culture
Experience with digital performance, optimization, platform dashboards
Experience working with talent/influencers is a plus
Education
Graduate or Postgraduate preferred (Marketing/Communications/Media)
Contract Duration
6 Months
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
