Digital Marketing Specialist

About Spindrift

At Spindrift, we’re making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That’s why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift® sparkling water is available nationwide, and Spindrift Spiked® hard seltzer and Spindrift Soda are available in select markets. We are also a proud member of 1% for the Planet, donating to environmental causes. Spindrift is headquartered in Newton, MA.

The Digital Marketing Role

Spindrift seeks a Digital Marketing Specialist to join our passionate marketing team at our Boston-area headquarters. This role is critical to building and nurturing our growing community of "Drifters" and fostering meaningful engagement across social media and digital platforms. The goal is to increase brand awareness and inspire trial by creating vocal brand advocates via an insight-driven community strategy and day-to-day social media operations.

The Digital Marketing Specialist will provide insights and ideas from social listening and influencer campaigns to drive optimizations and inspiration for the broader marketing team. You’ll help execute our brand strategy by connecting directly with our customers, answering their questions on social media and email, posting to our social media channels from our Editorial Calendar, and using social media tools to monitor and listen to what our community of Drifters is telling us. In this role, you will work closely with our Content team. While some consumer-facing copywriting and editing may be needed occasionally, this is not a content-creation role.

Responsibilities

Social Media Execution:

• Implement a dynamic social media strategy to enhance brand visibility, engagement, and community advocacy.
• Identify emerging trends and opportunities in social media to keep Spindrift relevant and innovative.
• Assist with creating and delivering monthly reports that include community insights, social listening, and influencer engagement efforts.
• Activate Spindrift’s editorial calendar, ensuring timely publication of owned content through Sprout Social, leveraging data to optimize post timing.
• Collaborate with our internal content team to generate compelling creative executions through social listening.

Community Management:

• Execute community programming that strengthens Spindrift’s social media presence and fosters deeper connections with our audience.
• Lead real-time social media interactions, including engagement and moderation on Instagram Stories, X (formerly Twitter), Threads, and our Drifter VIP Facebook group.
• Infuse the Spindrift ethos into all communications with the community, ensuring consistency across responses, captions, CTAs, and programming.
• Collaborate with the creative team to identify cultural and channel trends that inform content opportunities and community programming.
• Execute social media contests, giveaways, and merchandise campaigns to drive engagement and brand loyalty.

Earned Influencer Marketing:

• Maintain relationships with influencers and brand advocates to amplify Spindrift’s reach.
• Coordinate influencer and affiliate campaigns that align with Spindrift’s values and community goals.
• Oversee the management of user-generated content (UGC) campaigns, ensuring consistent brand alignment and tracking impact.
• Support earned influencer efforts by developing lists, pitching, and monitoring campaign performance.
• Foster relationships with like-minded brands for cross-promotions and product exchanges as needed.
• Coordinate monthly fridge stocks for brand partners.

Requirements

Who You Are

Great Communicator:

This role is all about communication! You pride yourself on writing well, clearly communicating what you mean, no matter the medium.

Energy & enthusiasm:

Spindrift fans genuinely love the product; our team interacts with them daily. You’d need to always reflect and encourage even more excitement for our brand. You’ll be a high-energy, enthusiastic addition to the team that’s genuinely excited to share the product with more people. You eagerly approach tasks with optimism and thrive on every small victory.

Collaboration:

Our team runs on collaboration – you can roll up your sleeves and help any time. You love learning new things.

Organized Self-Starter

You’re the type who learns quickly and takes direction well. You keep things exceptionally organized and at the ready. You work quickly and can effortlessly juggle more than one project at once. You’re proactive, solutions-oriented, and never afraid to point out and act on opportunities.

Additional skills:

• You are detail oriented.
• You are keen to try new things but also can stick to what works.
• You are humble and handle feedback well – balanced with a strong PoV that is informed by facts.
• You work quickly and efficiently, with strong project management skills to keep tasks on track.
• You love owning projects but are also great at soliciting helpful feedback from the team.
• You have the availability and willingness to work outside of regular office hours as needed.
• You are a multi-tasker who can take the lead and juggle multiple projects at once.
• You have a passion for culture, trends, and staying ahead of what’s next in the social media landscape.
• You are creative and willing to contribute to brainstorming/strategy sessions and assist with content creation as needed

Requirements:

• 3-4 years of relevant experience. Related internships or job experiences is a huge plus!
• Excellent verbal/written communication skills
• Fluent in Microsoft Office Suite
• Social media experience with Instagram, Facebook, X (formerly known as Twitter), LinkedIn, TikTok , etc.
• Experience using tools like Meltwater, Sprout Social, Google Data Studio, etc. is a huge plus!

Benefits

The salary range for this position is $67,000 to $73,000 and is dependent upon the candidate’s experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:

• Short-term and long-term incentive programs specific to level and department.
• Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected.
• Company-paid life insurance, and a 401k retirement savings plan.
• Monthly cell phone allowance.
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education.
• A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc.
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time.