Digital Marketing Specialist (Performance + Content + Social)

Who are we seeking?

A dynamic, full-stack digital marketer who goes beyond simply “running campaigns” to fuel growth across multiple channels.

You thrive on building, testing, and optimizing strategies across performance marketing, content, and social media—with a deep commitment to owning results.

If you’re passionate about scaling projects from 0→10, blending creativity with data-driven insights, and witnessing your efforts directly drive business success—this opportunity is tailor-made for you.

About Us

A fast-growing financial technology and advisory firm specializing in distressed consumer credit and subprime segments across the Asia-Pacific region.

In the Philippines, the company delivers structured financial solutions including:

• Debt Restructuring
• Loan Consolidation
• Refinancing Programs
• Mediation & Negotiation Advisory

Their mission is to help financially distressed borrowers transition into sustainable repayment programs through disciplined, results-driven advisory sales.

What will you do?

The Digital Marketing Specialist will own end-to-end digital growth across performance marketing, SEO/content, social media, and affiliate partnerships.

This is a hands-on individual contributor role, working closely with the Indonesia team. It is expected to evolve into a leadership role (Head of Growth) based on performance.

Channel Focus:

• Performance Marketing (25%)
• SEO, Content & GEO (40%)
• Social Media (35%)
• Affiliate Marketing (split with Country Lead) 

1. Performance Marketing (Paid Acquisition – 25%)

• Manage campaigns across Meta, Google Ads, and TikTok
• Optimize full funnel: creatives, audiences, budgets, and conversions
• Improve CAC, lead quality, and conversion rates
• Run A/B tests and structured experiments
• Work with attribution tools (e.g., Appsflyer)

Expectation: Own scalable acquisition and performance—not just execution.

2. SEO, Content & GEO (AI-Led Growth – 40%)

• Build and execute an SEO strategy focused on:
• High-intent financial keywords
• Debt consolidation, restructuring, refinancing, and credit education
• Create conversion-focused content (blogs, landing pages, educational assets)
• Leverage AI tools:
• GPT / Gemini / Claude
• AI-assisted content generation and refinement
• Programmatic SEO where applicable
• Optimize for GEO (Generative Engine Optimization):
• Ensure FLIN surfaces in AI-driven search responses
• Structure content for LLM discoverability
• Balance speed vs quality in content production

Expectation: Content should drive conversions, not just traffic.

3. Social Media Strategy & Execution (35%)

• Manage presence across Facebook, Instagram, and TikTok
• Create content that educates, builds trust, and generates leads
• Produce short-form videos, storytelling content, and financial education posts
• Collaborate with design/video teams or execute independently when needed
• Track and improve:
• Engagement rates
• Follower growth
• Lead generation from social channels

4. Affiliate & Partnership Marketing

• Identify and onboard affiliate partners:
• Financial influencers
• Lead generators
• Digital publishers
• Design and manage performance-based partnerships
• Track ROI and optimize partner performance
• Build scalable affiliate acquisition channels

5. Experimentation & Growth

• Launch and test new campaigns and channels
• Run experiments to identify growth opportunities
• Iterate quickly and optimize based on results

6. Leadership Path

• Based on performance, this role can grow into Head of Growth, with responsibilities including team building, playbook development, and scaling marketing operations.

Requirements

Hard Skills:

• Must: Hands-on experience with Meta Ads, Google Ads, and TikTok Ads
• Must: Strong experience across performance marketing, SEO/content, and social media (blended role)
• Experience with attribution tools (e.g., Appsflyer or equivalent)
• Proficiency in SEO tools such as Ahrefs, SEMrush, and Google Search Console
• Experience managing full-funnel campaigns and optimizing CAC, conversion rates, and ROI
• Working knowledge of AI tools (GPT, Gemini, Claude)
• Familiarity with CMS platforms and content publishing systems
• Experience using analytics tools such as Google Analytics and CRM dashboards

Soft Skills:

• Strong analytical and data-driven mindset
• Creative thinking with strong execution ability
• High ownership and accountability
• Ability to balance performance marketing and brand-building
• Structured thinking with fast execution
• Curiosity for new tools, channels, and growth opportunities

Experience:

• 5–7 years of experience in digital marketing or growth roles
• Experience across performance marketing, content, and social media is required
• Background in digital marketing agencies or fintech/startup environments is preferred
• Must have experience working in 0→10 growth environments

Benefits

What’s in store for you?

An opportunity to build, scale, and optimize end-to-end digital growth while progressing toward a Head of Growth role.

Remuneration

• Competitive base salary

• Performance-based incentives

Benefits

• Opportunity to own and scale multiple growth channels
• High-visibility role with direct access to leadership
• Exposure to AI-driven marketing and modern growth strategies
• Clear career progression path into a Head of Growth role
• Work in a high-impact fintech environment solving real financial problems
• Merit-based culture focused on execution and results