Digital Marketing Specialist - Paid Media

You will join a dynamic team focused on executing Paid Search, Shopping, Display, and Social Advertising strategies for our e-commerce properties.

This role is specifically designed for individuals with hands-on experience in Google Ads, Meta Ads, and Microsoft Advertising (formerly Bing Ads) platforms. Search Engine Optimization (SEO) experience is not relevant to this position.

Key Responsibilities:

• Develop and manage campaigns, AdGroups, keywords, negative keywords, and ads for paid advertising platforms, including Google Ads, Microsoft Advertising, and Meta.
• Conduct account health checks and make recommendations for improvement.
• Analyze large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization.
• Analyze merchant center listings for optimization efforts
• Pull data from platforms like Facebook, Google, and Amazon to produce weekly reports.
• Address disapproved products in Google Ads, Microsoft Advertising, and Meta platforms.
• Utilize third-party tools, such as ChatGPT, to enhance efficiency and productivity.
  

Requirements

• Proven understanding of Paid Marketing Performance Metrics (e.g., clicks, cost per click, click-through rate) and strategies for optimizing them.
• Direct experience with Google Ads, Meta Ads and/or Microsoft Ads is required. Familiarity with Google Analytics 4, Merchant Center Next, and SearchAds360 is a plus.
• Strong problem-solving and creative-thinking skills.
• Proficiency in Microsoft Excel.
• While not required, certification in Google Ads Search or Shopping ads is preferred.

Benefits

Shift Timing: US business hours (M-F 8:30AM-5:30PM PST)

Candidate Location: Philippines

Job Location: Remote

Payroll via: Upwork Contract

Payment Currency: USD

Salary Range: $10 - $11 per hour

Payment Cycle: Weekly or Biweekly

Working Hours: 42 hours per week

Benefits: No additional benefits beyond hourly payment