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Manila Recruitment

Digital Marketing Specialist (Meta and Google) | Hybrid - #34815

Parañaque , Philippines
full-time

TLDR

Manage social media and execute data-driven advertising campaigns on Meta and Google Ads to deliver measurable results and optimize performance.

Company Profile:

Our client prides itself on being a leading distributor of lifestyle products in the Philippines. The company aspires to continue its leadership by distributing products that merge functionality, technology, and lifestyle trends, offering innovative solutions to consumers and retailers alike.

This is an exciting opportunity for a Digital Marketing Specialist to join a dynamic team and contribute to the company’s growth.

Job Overview:

We are looking for a Digital Marketing Specialist to manage all social media pages and execute paid campaigns on Meta Ads and Google Ads. The role includes creating ad creatives, managing budgets and targeting, monitoring performance, and optimizing campaigns. The ideal candidate is data-driven, stays updated on trends, and delivers measurable results across all digital marketing efforts.

Duties and Responsibilities:

  • Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads
  • Manage budgets, bidding strategies, and audience targeting to achieve performance goals
  • Develop and test ad creatives, copies, and formats in collaboration with creative teams
  • Monitor and analyze campaign performance, providing clear insights and recommendations
  • Conduct A/B testing to improve CTR, CPA, ROAS, and overall campaign efficiency
  • Set up and maintain tracking, pixels, and conversion events
  • Prepare regular performance reports and dashboards for internal and external stakeholders
  • Stay up to date with platform updates, best practices, and industry trends

Requirements

  • 3+ years of hands-on experience managing Meta and Google Ads campaigns
  • Strong understanding of paid media metrics and performance optimization
  • Experience with audience targeting, remarketing, and lookalike audiences
  • Working knowledge of analytics and tracking tools
  • Ability to manage multiple campaigns and priorities in a fast-paced environment
  • Strong analytical and problem-solving skills

Job Type: Direct Employment

Employment Type: Full-time

Location: Sucat, Paranaque City | Hybrid (3 days onsite and 2 days work-from-home)

Work Schedule: Monday to Friday

9:00 am to 6:00 pm Philippine Time

Industry: E-Commerce/Retail

 Manila Recruitment

Manila Recruitment is a leading recruitment consultancy in the Philippines, specializing in executive, expert, and technical recruitment. We couple a vast candidate database with innovative headhunting strategies tailored to the Filipino market, providing our clients with access to exceptional, hard-to-find talent. Our unique approach combines international best practices with deep local insights to deliver outstanding hiring solutions.

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