Digital Marketing Specialist (Logistics Industry)

Job Description: CRM & Social Media Marketing Specialist (Logistics Industry)

We are looking for a creative and experienced CRM & Social Media Marketing Specialist with strong knowledge of Zoho CRM, LinkedIn marketing, and the U.S. trucking / logistics industry. The ideal candidate will help grow our client's brand presence, generate leads, and support marketing initiatives for a freight brokerage company.

Schedule: 9AM to 5PM EST (Monday to Friday)

About the Company

U.S.-based freight brokerage company offering LTL and FTL services across North America.

Key Responsibilities

• Manage and update Zoho CRM, including leads, contacts, and campaign tracking.
• Plan and execute LinkedIn marketing campaigns targeting shippers and logistics partners.
• Create, edit, and optimize social media content (posts, poster ads, short videos).
• Modify and improve existing graphics as needed.
• Execute email marketing campaigns (newsletters, lead nurturing, outreach).
• Develop creative marketing ideas to increase engagement and lead generation.
• Maintain brand consistency across all marketing materials.
• Analyze campaign performance and suggest improvements.

Requirements

• Experience in the U.S. trucking / logistics industry (LTL & FTL knowledge required).
• Hands-on experience with Zoho CRM and Zoho marketing tools.
• Strong experience in LinkedIn marketing and B2B social media strategies.
• Experience with email marketing campaigns.
• Ability to create and edit graphics, poster ads, and short videos (Canva, Adobe, etc.).
• Creative mindset with the ability to bring new ideas to the table.
• Strong communication and organizational skills.

Benefits

• Weekly pay
• Work from home
• Negotiable rate depending on the experience