Digital Marketing Specialist

 Job Summary

The Digital Marketing Specialist will join a high-performance, collaborative regional marketing team to develop (or localise) and implement quality campaigns in order to increase sales revenues and meet key business targets.  The role has a strong digital marketing focus and will oversee the production and maintenance of the digital marketing content for the Asia Pacific region.  Reporting to a Sydney-based regional marketing director, this role will manage paid digital advertising and digital communications and will have responsibility for the maintenance of the Australian, Singaporean, and Indonesian websites. The role will also include general marketing activities to support the business as needed (e.g., digital event management).

This role is key to delivering effective marketing communications to improve demand generation and nurturing, supporting the company’s key business objectives.

Responsibilities

Marketing Automation and Campaign Management

• Build, execute, and optimise marketing campaigns using HubSpot
• Develop audience segmentation, nurture journeys, and email marketing workflows
• Collaborate with sales and marketing teams to align campaign strategy with pipeline goals
• Maintain campaign documentation, lead scoring, and database hygiene

Paid Digital Advertising

• Plan, launch, and optimise paid campaigns across: LinkedIn Ads, YouTube Ads, Google Ads (Search, Display, Performance Max, etc.)
• Conduct keyword research, audience targeting, and A/B testing
• Manage campaign budgets and monitor spend efficiency
• Improve conversion rates and reduce cost-per-lead through ongoing optimization

Website Management

• Update regional web pages using Brightspot CMS
• Create and publish local landing pages aligned with campaign objectives and brand guidelines
• Track organic traffic and rankings

Performance Monitoring & Reporting

• Track and analyse campaign performance using analytics tools (Google Analytics, HubSpot, ad platform dashboards, etc.)
• Build reports and dashboards to measure KPIs such as: lead generation, engagement rates, conversion rates, ROI and ROAS.
  • Lead generation
  • Engagement rates
  • Conversion rates
  • ROI and ROAS
• Provide insights and recommendations to improve future campaigns

Social Media Management

• Develop and manage the organic social media calendar across key platforms
• Monitor social media channels for engagement, comments, and brand mentions
• Respond to or route inquiries in coordination with internal stakeholders
• Analyse social media performance metrics (reach, engagement, follower growth, conversions)
• Optimise content strategy based on data insights and audience trends
• Support executive social amplification efforts via social selling program

Other Responsibilities

• Conversion rate optimization: A/B test landing pages, CTAs, ad creative, and email subject lines
• Improve lead-to-MQL conversion rates. Monitor lead quality and pipeline contribution.
• Budget planning and forecasting: forecast lead volume based on spend, plan media budgets, evaluate ROI by channel.
• Build digital promotion campaigns for events and webinars. Manage registration funnels, run re-targeting campaigns.

Experience and Qualifications

• Preferably 4+ years’ experience in a B2B marketing role
• Track record of digital marketing success
• Marketing automation experience
• Strong project management skills
• Good organisational skills
• Creative problem-solver with a performance mindset
• Data-driven decision making
• Motivated, self-sufficient professional with attention to detail
• Excellent verbal and written communication skills
• Team player with positive, can-do attitude.
• Experience with the following or similar web-based tools: PEGA, Hubspot, Brightspot, AdWords, Google Analytics, Monday, Survey Monkey, LinkedIn Sales Navigator, Adobe InDesign, Confluence, Canva, ON24.
• Experience in any of the following industries: IT, healthcare, supply chain, would be considered a plus.
• Desirable: experience working with international teams.

Education and Training

• University degree or equivalent in a relevant subject such as marketing, business or communications, or equivalent experience in a similar role.