Workplace: Gessate (Milan)
Who we are:
Affidea is a highly successful pan-European medical service provider offering premium diagnostic imaging, cancer detection and cancer treatment services working only with state-of-the-art technology and experienced medical professionals. Operating a highly respected portfolio of medical centres across the continent, Affidea’s services are at the cutting edge of patient care – a lifeline to patients in need of its expertise. Affidea operates diagnostic and cancer treatment centres in 15 countries across Europe.
Your main responsibilities:
The candidate, reporting to the Country Marketing Manager, will support to build the marketing digital strategy of the Company at Italian level, assuring the implementation of a different range of activities.
In particular she/he will:
- Support the Marketing Manager in the definition of the marketing digital strategy through KPIs analysis of the Affidea Social Media channels; through forecasting, monitoring and reporting activities; and guarantee the relative implementation assuring the creation and ideation of the digital content as requested.
- Drive the web traffic generation and develop activities though SEO and SEM activities to guarantee the commercial and branding performances/goals.
- Set according with the web agency the Google ADV campaigns.
- Support the Marketing Manager to analyze, set up, monitoring and optimizing web analytics, using the most popular tools (Google Analytic, Google Search, Facebook Insights, etc.) with the objective to assure correct patient targeting activities and assure their delivery.
- Prepare, check and coordinate contents for website (articles, news, images, centers information updates) as well as for ADV campaign on traditional print tools.
- Assure a large range of digital campaign deliveries such as search, display, social, programmatic, native advertising; planning monitoring and guaranteeing their quantitative and qualitative optimization.
- Download and set up the monthly reports from Affidea (Tuotempo) dashboard to analyze the flow of bookings and services.
- Relate to all the CAM (Center Administrative Managers) to understand services and doctors to promote week by week.
- Support the implementation of the new CRM and manage the DEM (direct email marketing) creating and managing contents, and campaigns.
- Support in event organization in and outside Affidea centers.
