Digital Marketing Specialist ( Fluent English speaker)

Job Title: Digital Marketing Specialist

Company: Rosalte

Industry: FMCG – International Trade, Import/Export & Distribution

Location: Sheikh Zayed, Cairo, Egypt

Experience Level: 2–3 Years

Employment Type: Full-time

Job Summary

Rosalte, a fast-growing FMCG company specializing in international trade, import/export

operations, and product distribution, is seeking a Digital Marketing Specialist to support the

company’s brand growth and product visibility across digital platforms. The role focuses on

executing data-driven digital marketing strategies to enhance brand awareness, drive

engagement, and support commercial objectives in local and international markets.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across social media, search engines, and

display platforms.

Manage and grow the company’s social media presence across platforms (Facebook, Instagram,

LinkedIn, TikTok, etc.).

Coordinate with content creators, designers, and agencies to produce high-quality marketing

materials.

Execute paid media campaigns (Meta, Google Ads, LinkedIn Ads) and monitor performance

metrics.

Track, analyze, and report campaign performance using analytics tools (Google Analytics, Meta

Business Suite, etc.).

Support product launches, promotions, and go-to-market initiatives through digital channels.

Ensure brand consistency across all digital touchpoints in line with company guidelines.

Stay up to date with digital marketing trends, tools, and best practices in the FMCG sector.

Requirements

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related

field.

2 to 3 years of hands-on experience in digital marketing, preferably within FMCG or consumer

brands.

Strong understanding of social media marketing, paid advertising, and performance marketing.

Rosalte

Human Resources Department

Experience with content planning, campaign execution, and basic SEO principles.

Analytical mindset with the ability to interpret data and optimize campaigns accordingly.

Good communication skills in Arabic and English.

Ability to manage multiple projects in a fast-paced environment.

Creative, proactive, and results-oriented mindset.

Benefits

Competitive salary based on experience

Medical insurance coverage

Company-provided mobile phone and SIM card

Laptop for work-related tasks

Opportunity to work on growing FMCG brands with regional exposure

Dynamic and entrepreneurial work environment

Working Hours: 9:00 AM – 5:00 PM or 10:00 AM – 6:00 PM

Days Off: Fridays & Saturdays

Work Location: Sheikh Zayed