Digital Marketing Specialist

Brandefense as we are looking for a Digital Marketing Specialist to join our team. This role involves managing various aspects of our digital marketing efforts, with a focus on setting up, monitoring, and optimizing paid advertising campaigns, engaging in social media activities, and employing data analytics to drive strategy.

We invite you to explore what has made us one of the fastest-growing technology companies in history and how you can be an integral part of our journey!

• Bachelor’s degree required in Business, Marketing or a related field.
• At least 3 years of experience in including performance marketing & analytics in Digital Marketing, preferably with lead-focused goals,
• Utilize Google Analytics GA4, Search Console, Google Tag Manager, Google Optimize, Meta Pixels, Meta Business Suite to optimize digital marketing efforts.
• Experience with SEM, LinkedIn Ads, Facebook Ads, Google Ads, other ad platforms and analytic tools,
• Experience in ad optimization, scaling and growth strategies,
• Experience in organic growth, social media, SEO, content marketing, e-mail marketing, and organic growth tools is a plus,
• Experience content management for the company website, forms, integrations and other assets,
• Familiarity with modern demand generation strategy.
• Good reporting skills,
• Proficiency in English and Turkish, with strong written and verbal communication skills,
• Being tech-savvy for digital marketing software and integrations is a plus,
• Goal-oriented to achieve targets through self-motivation, persistence & determination
• Innovative attitude with a passion for bringing new ideas,
• Proactive, dynamic, multi-tasking,

Key Responsibilities

• Paid Advertising Management: Set up and monitor paid ad campaigns on platforms like Meta and Google. Must have expertise in using Facebook Business Ads Manager, Google Ads, and similar tools.
• Analytics and Reporting: Utilize Google Analytics 4 (GA4) and GA Analytics to analyze and interpret campaign data. Prepare and deliver comprehensive social media reports monthly.
• SEO and SEM: Implement and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility and ranking.
• Social Media Engagement: Regularly post, share, and interact with the audience on various social media platforms to foster engagement.
• Budget Management: Efficiently manage advertising budgets, making adjustments based on conversion rates and campaign analytics.
• Digital Marketing Strategy: Collaborate in the development and execution of the company's digital marketing strategy.
• Marketing Automation Tools: Plus to have experience in marketing automation tools like HubSpot, Semrush etc.
• Team Collaboration: Work closely with the marketing team to develop and implement creative marketing strategies.