Digital Marketing Manager

AI overview

Manage all digital channels by optimizing campaigns and leveraging marketing technology to drive growth in a purpose-led business.

Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking a Digital Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.

As Digital Marketing Manager you will take ownership of all digital channels and deliver best-in-class performance. This is a pivotal role for someone who thrives on optimising campaigns, managing agencies, and leveraging marketing technology to drive growth.

Key Responsibilities:

Digital Strategy & Performance

  • Own and manage all digital channels (website, social media, email, paid media)
  • Develop and execute strategies to maximize ROI across SEO, PPC, UX/CRO, and social campaigns
  • Monitor and analyse performance metrics, providing actionable insights

Agency Management

  • Collaborate with external agencies for SEO, UX/CRO, PPC
  • Scrutinise agency plans and challenge recommendations to ensure optimal results
  • Identify opportunities to bring certain activities in-house where feasible

Marketing Technology

  • Maximise the use of HubSpot Marketing Pro for automation, lead nurturing, and reporting
  • Ensure CRM and marketing automation workflows are optimised for conversion

Content and Social Media

  • Oversee all social channels, ensuring consistent brand voice and engagement aligning to the correct persona target audiences
  • Manage website content and functionality to deliver best-in-class user experience

Reporting & Optimisation

  • Produce regular performance reports and dashboards
  • Continuously test and optimise campaigns for improved conversion and ROI

 

Requirements

  • Previous experience in digital marketing, with a proven track record managing multi-channel campaigns and working with agencies
  • Strong understanding of SEO, PPC, UX/CRO, and social media strategies
  • Hands-on experience with HubSpot Marketing Pro (or similar platforms)
  • Analytical mindset with ability to interpret data and make decisions
  • Excellent communication and stakeholder management skills

Benefits

  • Salary- £45,000- £55,000 Basic
  • Profit related bonus scheme
  • Monday- Friday- 7.30am-4.30pm
  • Office based role, but will offer flexibility to work from home when needed

IND25

Perks & Benefits Extracted with AI

  • Flexible Work Hours: Office based role, but will offer flexibility to work from home when needed

Universal Business Team (“UBT”) is a global enterprise spanning 19 countries across the United Kingdom, Europe, North America, Central America and Australasia. UBT, headquartered in Sydney, Australia, is a diversified business consultancy that supports clients with business-advisory and group-buying services with the objective to help businesses develop a competitive edge. UBT was launched in 2009 in response to the Global Financial Crisis to support client organisations that were either in distress or looking to improve their competitiveness and financial performance. Currently, UBT turns over $500M (AUD) and has aspirations for significant growth over the next three to five years. A recent decision was made to bring four separate global regions together under the one global brand and leadership team. UBT’s business advisory services comprise corporate training, consulting, recruitment, accounting, and group buying services. UBT facilitates leadership and business excellence for our client’s in their respective industries. Through the group buying function, UBT nurtures mutually-beneficial relationships between member businesses and world-leading providers of business goods and services. The outcome to which we strive is a “win-win” for small-to-medium enterprises and big business alike. UBT provides services and products to approximately 3,000 independent, family-owned businesses globally with combined annual revenues exceeding $12B (AUD). The majority are small to medium sized enterprises with typical annual revenue ranges between $5m-$20m. However, there are also some larger businesses with annual revenues in the range of $100m-$250m. The unifying feature of all UBT’s clients is that the owners are parishioners of the Plymouth Brethren Christian Church (PBCC). UBT (which is owned by the PBCC) supports clients by providing products, services and support designed to increase their profitability and growth. The after-tax profits generated by UBT are reinvested into community initiatives, predominantly through schools (established to educate the children of Brethren families) and charities, such as the Rapid Relief Team (“RRT”) and the Red Cross. UBT Recruitment are an Equal Opportunities Employer. We will apply a rigorous, objective selection process using non-discriminatory criteria, as far as possible on behalf of all the businesses we recruit for.To view our policy in full please contact [email protected]

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£45,000 – £55,000 per year
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