Bjak 專注於為人們提供可負擔且可持續的金融服務。Bjak 總部位於馬來西亞，是東南亞最大的保險入口網站。我們的主要入口網站 Bjak.com幫助數百萬人找到最具價值且覆蓋範圍最廣的保險單。我們在技術方面的投資，例如自訂 API、區塊鏈、交易系統和數據科學，旨在使先前無法接觸或難以理解的金融服務變得容易獲取。
我們的核心優勢在於駕馭最複雜的法規和環境，創造出一些世界上最具創新性的產品。例如，我們是全球首個簡化並提供投資連結壽險和健康保險在線平台，並提供即時與代理人交談的服務。
工作職責:
- 策略行銷洞察：了解如何制定並執行在地化行銷策略，既能引起台灣市場共鳴，又能與 Bjak 的全球願景保持一致。
- 以消費者為中心的思維：深入理解台灣消費者行為與趨勢，並運用這些洞察打造具有影響力的行銷活動，提升參與度與轉換率。
- 數位行銷專業：熟悉如何運用數位行銷渠道，如社群媒體、SEO、PPC 和電子郵件行銷，以最大化觸及率與投資報酬率。
- 品牌領導力：能夠將 Bjak 打造成台灣市場的領先品牌，確保品牌訊息與當地價值觀一致並引起目標族群共鳴。
- 數據導向執行力：善用數據分析來衡量行銷活動成效、了解市場動態並為未來行銷決策提供依據。
- 跨部門協作：能有效與內部團隊合作（如產品、業務、客服部門），確保行銷專案的順利執行。
- 廠商與代理商管理：擅長與本地代理商、意見領袖與媒體夥伴合作，擴大行銷影響力並確保高品質產出
職位要求
- 7年以上行銷經驗，且至少3年擔任領導職位，負責管理台灣市場。
- 具備制定並執行針對在地受眾的綜合行銷活動的專業知識。
- 深入了解數位行銷渠道、工具及最佳實務。
- 優秀的中英文溝通能力，能夠製作引人入勝的內容並管理雙語行銷活動。
- 以成果為導向，具備在快速變化、創業氛圍中適應與發揮的能力。
- 深入理解台灣市場，包括法規考量、文化差異與競爭態勢。
福利：
- 快速變化的、有挑戰性且獨特的商業問題
- 為你的職業發展提供強大的學習和發展計劃
- 國際化的工作環境和扁平化的組織結構
- 具競爭力的薪資
Bjak is revolutionizing financial accessibility in ASEAN by offering affordable, innovative solutions that empower millions. Headquartered in Malaysia, we are the largest insurance portal in Southeast Asia, connecting customers with the best value for their needs. Leveraging cutting-edge technology, we simplify financial services and help our users make informed decisions.
As we expand into the Taiwan market, we’re looking for a talented and driven Digital Marketing Manager to lead our marketing efforts and establish Bjak as a trusted name in the region.
As the Digital Marketing Manager for Taiwan, you will play a pivotal role in localizing and implementing Bjak’s marketing strategies for this dynamic market. You will own the end-to-end marketing function for Taiwan, from brand positioning to campaign execution, ensuring alignment with the company’s broader goals while tailoring initiatives to local market needs.
This role demands a seasoned marketing professional who understands the intricacies of the Taiwan market, including consumer behavior, cultural nuances, and the competitive landscape. You are expected to know what it takes to build a compelling brand presence, drive customer acquisition, and maintain strong market positioning in a rapidly evolving industry.
Responsibilities:
- Strategic Marketing Insight: You should understand how to develop and execute localized marketing strategies that resonate with the Taiwan audience while aligning with Bjak’s global vision.
- Consumer-Centric Approach: Possess a deep understanding of Taiwan’s consumer behavior and trends, using these insights to create impactful campaigns that drive engagement and conversion.
- Digital Expertise: Know how to leverage digital marketing channels such as social media, SEO, PPC, and email marketing to maximize reach and ROI.
- Brand Leadership: Be able to position Bjak as a leading brand in Taiwan, ensuring our messaging aligns with local values and resonates with our target audience.
- Data-Driven Execution: Use analytics to measure campaign performance, understand market dynamics, and inform future marketing decisions.
- Cross-Functional Collaboration: Work effectively with internal teams, including product, sales, and customer service, to ensure seamless execution of marketing initiatives.
- Vendor and Agency Management: You should be adept at working with local agencies, influencers, and media partners to amplify campaigns and ensure high-quality deliverables.
Qualifications
- 7+ years of marketing experience, with at least 3 years in a leadership role managing the Taiwan market.
- Proven expertise in crafting and executing integrated marketing campaigns tailored to local audiences.
- Strong knowledge of digital marketing channels, tools, and best practices.
- Exceptional communication skills in Mandarin and English, with the ability to produce engaging content and manage bilingual campaigns.
- A results-oriented mindset with the ability to adapt and thrive in a fast-paced, entrepreneurial environment.
- Deep understanding of the Taiwan market, including regulatory considerations, cultural nuances, and competitive dynamics.
Benefits:
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire
