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Squadio

Digital Marketing Manager

Riyadh , Saudi Arabia
full-time

Role Purpose:

To lead and develop the marketing strategy overseeing all internal and external marketing activities, including digital campaigns, brand management, and paid advertising. The Marketing Manager will work closely with the external marketing agency to ensure alignment with goals for growth, awareness, and customer acquisition.

Key Responsibilities:

  1. Develop and execute comprehensive marketing strategies for Pre-Launch, Launch, and Post-Launch phases.
  2. Manage the daily relationship with the marketing agency and monitor ad campaign performance.
  3. Define target audiences (Customers & Service Providers) and create tailored acquisition plans.
  4. Supervise content creation with the agency (copywriting, visuals, videos, influencer collaborations).
  5. Analyze marketing data to evaluate performance and improve ROI and conversion rates.
  6. Build and maintain a strong digital presence across TikTok, Instagram, Google, and Snapchat.
  7. Collaborate with product and tech teams to ensure consistent marketing and in-app messaging.
  8. Prepare weekly and monthly reports on marketing KPIs and strategic recommendations.
  9. Work closely with sales and operations teams to connect marketing impact to business outcomes.
  10. Manage the marketing budget and oversee spending across different channels.
  11. Maintain brand identity, tone of voice, and visual communication across all platforms.
  12. Launch partnership and co-marketing campaigns with key service providers.
  13. Propose new growth and retention initiatives (Loyalty, Affiliate, Referral Programs).
  14. Explore new tools, trends, and technologies to strengthen Noorcom’s marketing strategy.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum 5 years of experience in marketing management or digital marketing (preferably in marketplaces or app-based services).
  • Proven experience managing external marketing agencies.
  • Strong knowledge of ad platforms (Meta, Google, TikTok, Snapchat).
  • Advanced analytical skills using GA4, Appsflyer, Firebase, CRM, etc.
  • Deep understanding of Saudi digital consumer behavior.
  • Excellent leadership, communication, and organizational skills.
  • Full fluency in Arabic and English.
 Squadio

The Story of Innovation of a software company in Saudi Arabia , otherwise known as “Ibtikar”…Six Years ago, a group of visionaries decided to create a software company in Saudi Arabia with the sole focus of making technology solutions accessible, easier and scale-able, Ibtikar Technologies was subsequently born and has grown to become the leading software company in Saudi Arabia and the entire MENA Region.With strategic partnerships and a plethora of clients, the Ibtikar family has over 70 employees across three branches and has released innovative applications and solutions over Apple, Google and Windows Phone app stores serving all sorts of clients, users and industry leaders.Risk takers by birth and innovators for a living; the Ibtikar team uses the values of commitment, invention, creativity and practicality to turn ideas into tangible technology enabled solutions.With a constant focus on hiring the best, working with the best and delivering the best, Ibtikar Technologies is your gateway to your next success story if you are on the market for a software company in Saudi Arabia or anywhere in the MENA region.

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