Lead the development and optimization of innovative digital marketing strategies and campaigns across multiple channels to enhance brand visibility and drive client engagement.
Fast paced, high volume personal injury law firm is seeking an extremely energetic executive to serve as Digital Marketing Manager
Job duties include but are not limited to:
Develop overall marketing strategy.
Strategize with internal stakeholders on marketing and campaign plans against measurable goals and objectives
Create/manage digital marketing campaigns
Develop, deploy, analyze, and optimize demand generation campaigns in a variety of inbound and outbound marketing channels including, organic and paid social and search, email marketing, digital advertising, lead nurture programs, etc.
Monitor digital campaigns and collect metrics to calculate ROI and recommend continuous improvement
Source and manage 3rd party lead generation vendors
Source and manage traditional marketing channels (billboard, radio, TV, etc.)
Manage advertising budget/media buying
Maintain/manage marketing campaigns to existing and previous client base
Experience in creating, managing, and overseeing content for all forms of advertising
Organize and oversee event planning and community outreach
Maintain knowledge of current digital marketing trends and strategies and incorporate best practices as relevant
We will provide a professional career opportunity for the candidate who is efficient, detail-oriented, possesses excellent time management skills, and can learn and adapt quickly. Prior marketing experience required.
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
