Digital Marketing Manager

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit. Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.  Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team. The Role: We are seeking a results-driven Digital Marketing Manager to play a key role in driving growth across CRM & Email activity in the UK and global markets. The Digital Marketing Manager will also assist with paid social and/or affiliates on an interim basis as required. This is a pivotal role in the business driving M.com revenue, improving ROAS and growing all digital marketing channels in line with business goals.   Duties and Responsibilities: −     Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry digital marketing strategy across key regions. −     Supporting Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency is aligned with forecasting. −     Management of external digital marketing agencies, ensuring delivery of channel strategy and performance. −     Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required. −     Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly. −     Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc. −     Develop and implement CRM strategies to enhance customer retention and engagement. −     Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention. −     Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required. −     Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc. −     Seek opportunities to drive growth and optimize performance across marketing channels. −     Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets. −     Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance. Culture:   −     Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit. −     Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues. −     Act as an ambassador for Mulberry and communicate positively about the brand.   Sustainability: −     As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community. −     Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally. Skills and Experience Required: −     5+ years’ experience in a similar digital marketing role, ideally with hands-on experience across multiple marketing channels. −     Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus). −     Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels. −     Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions. −     Collaborative and proactive, with excellent communication skills and the ability to work in a fast-paced environment.