Summary
The Digital Marketing Manager is responsible for leading marketing campaigns from the idea stage through to their execution and implementation. This role requires a proven track record of planning and executing digital campaigns using a wide array of advertising, analytics, and social media platforms, driving campaign growth and ROI, and evaluating website traffic towards iterative optimizations. This individual is responsible for overall performance and growth across several existing advertising outlets and social communities. This role requires someone who is analytical and strategic, able to troubleshoot complex analytical client requests and demonstrate ownership of positive ROI campaigns.
A brief cover letter that describes your experience and skills related to this role and HDMZ clients would be preferred.
Responsibilities
- Collaborate with account managers, management team, and project managers to ensure client needs are met and exceeded, workloads are manageable and appropriately assigned, billable work does not exceed scope, and work with the corporate culture of positive, transparent, collaborative, and client-first mentality.
- Develop, propose, implement, and digital ad campaigns on a variety of platforms (Google Ads, Bing, Facebook Ads, LinkedIn, Programmatic, Reddit Ads) and for Clients targeting a variety of audiences with complex and overlapping needs
- Manage SEM and social media campaigns within a predetermined budget to optimize and achieve client goals.
- Fluently analyze and report on Client website performance, ad campaigns, and social media efforts using a variety of analytics dashboards
- Consistently monitor Clients’ campaign/website performance, supported by proactive recommendations, best practices, A/B testing results, and generalized optimizations
- Develop and deliver regular website and campaign performance reports that provide actionable insights and recommendations to key stakeholders with a high degree of accuracy
- Strong knowledge of current Inbound and Demand Gen best practices and how to leverage various elements of marketing automation to fit the needs of various campaigns, Clients, and target audiences
- Leverage generative AI methods/tools (as appropriate and within predefined policies) to generate personas or insights, enhance workflow or strategy, and evaluate impact on campaign results
- Come up with creative ideas for clients to increase their online presence while achieving their online goals
- Create and manage dashboard and analytics reporting processes and data storytelling
- Ensure a stringent quality control process, billable time entry, and deadlines for all deliverables
Qualifications
- 5+ Years of Digital Marketing experience (agency a plus)
- Exceptional client-facing experience to discuss campaign planning/performance, tell effective data stories, and transform Client goals into campaign successes and actionable recommendations
- Knowledge of Digital Marketing & Media platforms and tools Including Jira, Funnel, Google Looker Studio, Google Ads Editor, Keywords Planner, Semrush
- Demonstrated experience with Account-Based Marketing (ABM) is a plus
- Outstanding analytical skills and the ability to troubleshoot issues on multiple, overlapping digital properties
- Polished communication skills and the ability to present to clients professionally and with a positive attitude under pressure
- Strong blend of analytical, technical, leadership, and business skills
- Excellent organizational skills, with the ability to plan ahead, judge priorities, multitask, and meet deadlines
- Strong sense of what makes something visually appealing – in slides, document, social media accounts, and other formats
- Google Analytics and Google Ads certification required by start date
- Familiarity with the life science industry and regulations affecting healthcare communications and advertising
- Creativity and excellent writing skills
