DIGITAL MARKETING MANAGER

About Cupix 

Cupix is a VC-backed fast-growing startup providing machine-vision based, end-to-end, SaaS products. Thousands of global leaders across construction, oil & gas, manufacturing, and government who use Cupix to digitize their physical sites. From reducing site visits to tracking changes and validating work, our intelligent unified reality capture platform helps teams share spatial context and maintain complete site records. 

We are pioneering the 3D Digital Twin wave 

We provide any professionals with the easiest possible way of creating 3D digital twins of physical spaces, enabling them to grasp spatial intelligence remotely and facilitating recognizing actionable insights. Our products digitally disrupt several industries, including real estate brokerage, architecture design, construction, and facility management. 

Your Responsibilities: 

We’re looking for a Digital Marketing Manager. In this role, you’ll work closely with our Marketing Team, This position will be reporting to VP of Marketing.

• Develop the strategic direction of the company's online social media presence, enhancing engagement and brand visibility through targeted campaigns, content creation, and community management across social media platforms.
• Track performance, analyze data, and optimize campaigns across all digital channels to drive audience awareness and engagement.
• Craft compelling and effective press releases to communicate company news, product launches, and key updates to the media and public.
• Conduct market and user research to identify emerging trends, gather actionable insights, and perform competitive analysis for strategic advantage.
• Thoroughly audits of third-party marketing tools to ensure effectiveness, compliance, and alignment with marketing goals. 
• Coordinate trade show activities and develop comprehensive pre-/post-event marketing strategies to enhance the impact and ROI of trade shows and industry events.
•  Telecommuting permitted within commuting distance of Round Rock, TX office and requires 3 days/week in HQ office.
• Attend at least 10 US Events/Conferences/Trade shows per year.

Requirements:

• Master’s or equivalent in Marketing or Business Administration or closely related field and 6 months work experience in tech industry.
• 6 months work experience in developing the strategic direction of the company's online social media presence, enhancing engagement and brand visibility through targeted campaigns, content creation, and community management across social media platforms. 
• 6 months work experience in tracking performance, analyze data, and optimize campaigns across all digital channels to drive audience awareness and engagement.
• 6 months in crafting compelling and effective press releases to communicate company news, product launches, and key updates to the media and public.
• 6 months work experience in conducting market and user research to identify emerging trends, gather actionable insights, and perform competitive analysis for strategic advantage.
• 6 months work experience in auditing third-party marketing tools to ensure effectiveness, compliance, and alignment with marketing goals. 
• 6 months work experience in coordinating trade show activities and developing comprehensive pre-/post-event marketing strategies to enhance the impact and ROI of trade shows and industry events.