Digital Marketing Manager (B2C)

We’re looking for an experienced Digital Marketing Manager (B2C) to own and scale our demand generation engine in a fast‑paced, high‑growth start‑up/ scale‑up environment. 

This role is hands‑on and performance‑driven, with a strong focus on paid and unpaid media channels (PPC, paid social, and affiliate marketing) to drive customer acquisition, improve conversion rates, and maximise ROI.

Reporting to the Commercial Director – Consumer, you’ll play a key role in accelerating growth, working closely with internal teams and external partners to build, optimise, and scale B2C digital campaigns.

About the Role

• Own and execute B2C demand generation strategy across paid digital and unpaid channels
• Plan, launch, optimise, and scale PPC campaigns (e.g. Google Search, Display, YouTube)
• Manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn and others as relevant
• Develop and grow a high‑performing affiliate marketing programme, managing partners, networks, and performance
• Continuously analyse performance and optimise campaigns to improve CPA, ROAS, conversion rates, and LTV
• Manage digital marketing budgets effectively in a high‑growth environment
• Test, learn, and iterate - A/B testing creatives, landing pages, audiences, and messaging
• Work closely with brand, product, data, and commercial teams to align acquisition activity with wider business goals
• Grow customer lifetime value with suitable initiatives/ programmes in collaboration with Product and other functions
• Manage agencies, freelancers, and platforms as required
• Keep up to date with digital trends, tools, and best practice in B2C growth marketing

About you, Required Skills & Experience

• Minimum of 4 years’ of hands‑on experience in B2C demand generation within a start‑up or scale‑up environment
• Strong practical experience managing paid media including:
• PPC / Search
• Paid social
• Affiliate marketing
• Proven track record of scaling acquisition channels while maintaining efficiency
• Highly data‑driven, comfortable analysing performance and making insight‑led decisions
• Experience managing budgets and forecasting performance
• Comfortable working at pace, with ambiguity, and evolving priorities
• Strong communication and stakeholder‑management skills

Desirable:

• Experience with scaling high volume products with different business models including subscription
• Experience in healthcare or regulated environments
• Experience managing paid media agencies
• Expertise with analytics tools (e.g. Google Analytics, attribution platforms)
• SEO expertise

About HealthHero

We exist to simplify healthcare and improve lives by making care feel instant, intelligent and human. 

HealthHero is Europe’s largest digital health provider, delivering 4 million consultations per year. But we’re just getting started. We’ve built a seamless digital clinic that brings body and mind together — from GP appointments and mental health support to long-term condition management. By sitting behind the world’s leading insurers and employers and supporting public health systems, we make it easier for millions of people to get the care they need, exactly when they need it.

We are a high-growth, capital-backed business with a sophisticated scale strategy. Our team is a unique blend of digital-native pioneers, management consultants, creatives and industry-leading clinical experts.

We aren’t just digitising appointments; we’re building the next generation of healthcare. We’re creating an AI-powered, always-on ecosystem that learns from every interaction to shift the needle from reactive treatment to proactive, sustainable health.

At HealthHero, we are digital when it should be and human where it counts. Join us, and help build a next generation health system the world is waiting for.

What we offer

• Company Pension scheme
• Access to HealthHero healthcare services, including Private 24/7 GP service and Employee Assistance Programme
• 25 days holiday + 8 days bank holiday and an extra day off for your birthday
• Electric Car scheme
• Cycle to work scheme

Salary: Competitive (DOE)
Office based: London (Hybrid – minimum 2 days per week in the office)

Apply

Please submit your application and cover letter by Friday 17th April 2026 (17:00)

Should you wish to discuss the role in greater detail please contact [email protected]

Additional Information

We reserve the right to close this job in the event we receive a sufficient number of applications.

Please note that we are unfortunately unable to offer a sponsor licence to candidates who require sponsorship from their employer.

Equality, Inclusivity and Diversity

In line with our commitment to Equality, Inclusivity and Diversity, we welcome and encourage applications from all suitably qualified candidates from all backgrounds. We are committed to supporting and promoting equality and diversity and aim to establish an inclusive working environment. As such, we welcome diverse applications from candidates irrespective of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic and national origin), religion or belief, sex, or sexual orientation.

We are a certified Disability Confident Employer and is committed to affording equal opportunities for candidates with disabilities or special needs. Should you require any reasonable adjustments to be made at any part of your application process, please let us know by contacting us at [email protected]