Digital Marketing Manager (Agency Lead) - US based

Who we are: Founded in Lyon, France, in 2015, DataGalaxy has become the leading data catalog in France, connecting data, people, and AI through an intuitive data governance platform. Our mission is to simplify metadata mapping, management, and knowledge sharing to enhance organizational data governance and data literacy.

With more than 200 clients worldwide and rapidly growing, we are making significant strides in the US market, with the ambition to become a top 3 player in the data catalog space. Our teams span across two continents, fostering a dynamic international spirit that drives our innovation and growth.

Our mission: To lead the revolution in modern business data catalogs by empowering data professionals and business users through AI-driven data governance. As we expand rapidly in the US, we aim to set the standard for data and AI solutions, positioning ourselves as a trusted partner for navigating the complexities of a data-centric world across industries. Our vision is to drive impactful change and growth, particularly in the US market, as we shape the future of data governance on a global scale.

Our values: Be intentional. Be clear. Be bold. Be humble.

Why this role exists

DataGalaxy is scaling pipeline generation efficiently. We partner with agencies for SEO/paid media, PR, and web. We need a hands-on manager who can orchestrate those vendors, own performance, and build automated nurture experiences in HubSpot that turn awareness into opportunities.

Top 2 outcomes (first 12 months)

1. Pipeline: Deliver $6M qualified pipeline attributed to digital (set quarterly targets with VP Marketing)
2. Vendor performance: Stand up an agency scorecard and QBR process; hit SEO growth (non‑brand organic sessions +30% YoY) and paid efficiency (target CPL by segment and channel-specific ROI).

Responsibilities

Vendor & channel ownership

• SEO: Own strategy with SEO agency; approve roadmap (tech SEO, content clusters, digital PR), prioritize briefs, and track leading indicators (crawl health, rankings, CTR) and lagging impact (organic demo requests).
• Paid media: Lead paid search & paid social agency; control budgets, audience strategy, messaging tests, and landing page briefs; instrument full‑funnel measurement and incrementality testing.
• PR/Comms: Direct PR partner on news calendar, thought leadership, and reporter relationships; align with content and analyst relations to amplify launches.
• Website: Manage web dev/design vendor for roadmap, UX experiments, CRO, and site health. Create clear acceptance criteria and QA for releases.

HubSpot Marketing Hub + CRM alignment

• Marketing automation and lead lifecycle (MQL, SAL, SQL definitions) in HubSpot; implement workflows, lead routing, and deduping; maintain data hygiene.
• Build multi‑touch nurture (persona, use case, stage) with branching logic, progressive profiling, email/SMS/in-app when relevant, and guardrails for frequency & fatigue.
• Organize attribution & reporting: define UTMs, campaign hierarchy, and dashboards for channel/creative/cohort performance.
• Create enablement for SDRs/AE: alerts, Slack notifications, snippets, and post‑demo nurture.

Measurement, process, and governance

• Establish monthly planning and QBRs with vendors; document SOPs and runbooks.
• Maintain budget, forecasts, pacing, and SOWs.
• Ensure compliance with privacy/consent (GDPR/CCPA), cookie management, and email deliverability best practices.

Qualifications

• 5–8+ years in B2B SaaS digital/growth; agency management experience across SEO, paid search/social, PR, and web is required.
• 3+ years hands‑on HubSpot (workflow automation, lead scoring/routing, campaign analytics).
• Content strategy for programmatic SEO and thought leadership with PR integration.
• Demonstrated ownership of pipeline targets and CAC/ROI; strong experimentation mindset (A/B, MVT).
• Working knowledge of GA4, Looker Studio (or BI), Google Ads, LinkedIn Ads, Search Console, Tag Manager, and CRO tools.
• Excellent brief writing, QA discipline, and project management; clear communicator across leadership and GTM.

Nice to have

• Experience in data governance/data catalog/data observability categories.
• ABM orchestration (lists, intent data, direct mail, paid social warm‑up, website personalization).

Success metrics

• Digital‑sourced pipeline and revenue vs. plan.
• Lead-to‑SQL conversion by segment and program.
• Non‑brand organic sessions, ranking velocity, and organic demo requests.
• Paid efficiency (CPL/CPA/ROAS/MER) and creative hit rate.
• Website conversion rate and experiment win rate.

DataGalaxy offers a number of advantages:

• Health insurance 80% covered by DataGalaxy (medical, dental, and vision insurance)  
• Mental health & wellness programs
• Full-remote work policy
• 21 PTO + 9 Bank Holiday
• 401(k) Retirement Plan 
• Remote Equipment Expense Reimbursement
• 1 In-person Global Kick-off Event in France per year
• A real opportunity to join a French start-up that is a pioneer in its market 🚀

Location: Remote (US or EU time zones preferred)
Reports to: VP Marketing
Type: Full-time

For US based applicants:

The US base salary range for this full-time position is $100,000 annually + bonus + benefits