As a Digital Marketing/Channel Activation Manager at HOW, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns for our clients. With your expertise in digital channels and campaign management, you will drive the success of client campaigns by effectively activating and leveraging various marketing channels. You will collaborate with cross-functional teams to ensure seamless execution and deliver exceptional results that align with client objectives and maximize return on investment (ROI).
*note, we are looking for a dynamic and experienced Digital Marketing/Channel Activation Manager in New York City or Florida*
Responsibilities:
- Responsibilities include:
Channel Strategy and Planning:
- Collaborate with the Client Growth and strategy teams to understand client goals, target audiences, and marketing objectives.
- Develop comprehensive channel activation strategies that integrate various digital channels, such as social media, search, display, email, and content marketing.
- Identify key performance indicators (KPIs) and measurement frameworks to track campaign success and optimize channel performance.
Campaign Execution and Management:
- Oversee the end-to-end execution of multi-channel marketing campaigns, ensuring timely and accurate delivery of campaign assets, including ad creative, landing pages, and email templates.
- Collaborate with creative, content, and design teams to develop compelling assets and messaging that align with channel strategies and client branding.
- Monitor campaign performance, analyzing data and metrics to identify areas for optimization and improvement.
Channel Optimization and ROI Analysis:
- Continuously monitor and analyze channel performance to optimize campaign effectiveness and maximize ROI.
- Utilize data-driven insights to make informed decisions on budget allocation, targeting, messaging, and campaign adjustments.
- Stay updated on industry trends, emerging technologies, and best practices in channel activation to drive innovation and efficiency.
Collaboration and Communication:
- Work closely with cross-functional teams, including creative, content, analytics, and Client Growth, to ensure seamless campaign execution.
- Collaborate with media buyers, performance marketers, and analytics teams to align channel activation strategies with overall campaign objectives.
- Provide clear and concise updates to internal stakeholders and clients on campaign progress, performance, and optimization efforts.
Client Relationship Management:
- Build and maintain strong client relationships, serving as a trusted advisor on channel activation strategies and campaign performance.
- Collaborate closely with clients to understand their business objectives, target audiences, and marketing goals.
- Present channel activation strategies, campaign insights, and performance reports to clients, effectively communicating the value and impact of the campaigns.
Requirements:
- Bachelor's degree in marketing, advertising, business, or a related field.
- 3-5 years of experience in channel activation, campaign management, or digital marketing within a digital agency or marketing environment.
- Strong knowledge of digital marketing channels, including social media, search, display, email, and content marketing.
- Solid understanding of campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
- Strong analytical skills, with the ability to interpret data and derive actionable insights to optimize channel performance.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Proactive mindset, staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.
Why you'll love working here:
- Competitive salary and extensive benefits & wellness program
- Robust PTO
- Summer Fridays (also Winter, Spring and Fall Fridays!)
- A flexible, hybrid work model
- Family planning support including an expanded parental leave
- Participation in our sabbatical program
- Growth and development initiatives including “5W University”
- Access to season tickets for pro sports teams
- Charitable giving initiatives including company matching donation program and paid volunteer days
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.
