deskbird
Digital Marketing Lead
TLDR
Lead the global digital demand system by optimizing the entire customer journey from acquisition to conversion through a mix of performance marketing and lifecycle strategies.
Your mission
As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.We are building a revenue-driven, multi-region demand engine.
The Digital Lead will own the global digital demand system end-to-end, including:
- Paid acquisition (search & social)
- Lifecycle marketing (nurture, retargeting, reactivation)
- CRM campaign execution and automation
This role ensures that every digital touchpoint — from first click to qualified pipeline — is optimized, connected, and measurable.
This is a hands-on role at the intersection of performance marketing, lifecycle strategy, and marketing automation
In this role you will
1. Own Paid Acquisition (Search & Social)- Own end-to-end performance of: Paid search, paid social & retargeting programs.
- Manage budgets, bidding strategies, and campaign structure.
- Optimize for: Pipeline quality, CAC efficiency & cost per SQL / opportunity.
- Deep dive into: Brand vs non-brand dynamics, query-level intent & audience segmentation.
- Design and implement lifecycle programs: Lead nurture, MQL → SQL acceleration, recycling & reactivation flows & Ssegment-based nurture.
- Ensure no lead is “lost” or left untouched.
- Build structured email journeys and retargeting logic.
- Partner with Demand Gen & PMM to align: Messaging, timing & content.
- Own execution layer within CRM/marketing automation (e.g. HubSpot): Campaign setup, workflow automation, lead routing logic, segmentation and list management.
- Ensure: Clean campaign tracking, accurate data flow across systems & consistent use of lifecycle stages.
- Own performance across: Click → lead → MQL → pipeline contribution.
- Partner with: Website Growth Manager & GTM Ops.
- Continuously improve: Conversion rates, lead quality & funnel progression.
- Run ongoing experiments across: Campaigns, creative and messaging, landing pages & nurture sequences.
- Establish testing cadence and documentation.
- Scale what works across regions.
- Ensure: Proper tracking setup & clean attribution logic.
- Analyze: Channel ROI, incrementally & conversion bottlenecks.
- Challenge performance assumptions where needed.
- Provide: Scalable campaign structures best practices for paid + lifecycle & insights on performance.
- Balance: Global consistency & local adaptation.
What you need to be successful
- 5–8+ years in B2B SaaS growth / performance / lifecycle marketing.
- Deep hands-on expertise in: Paid search (must-have, expert level) & paid social (LinkedIn strongly preferred).
- Proven experience building or scaling: Lifecycle programs, nurture flows & full-funnel digital systems.
- Strong analytical mindset, understands funnel metrics, attribution, and ROI.
- Hands-on operator, able to execute, not just strategize.
- High ownership, accountable for pipeline, not just leads.
- Curious and skeptical, tests, questions, iterates constantly.
- Experience in multi-region demand generation.
- Experience working closely with RevOps / GTM Ops.
- Familiarity with CRO and website optimization.
- Exposure to ABM or mid-market / enterprise funnel dynamics.
What’s in it for you?
- Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
- Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
- Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
- Home office support: Financial contribution to set up a comfortable, productive home office.
- Learning & development: Annual budget for coaching, certifications, and conferences.
- Hub visit: Yearly sponsored trip to one of our hubs.
- Generous annual leave: Plenty of time off to recharge.
- Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.
Benefits
Home Office Stipend
Financial contribution to set up a comfortable, productive home office
Learning Budget
Annual budget for coaching, certifications, and conferences
Joy budget
Annual budget to spend on activities that spark joy, connection, and shared energy
Paid Time Off
Plenty of time off to recharge
deskbird builds a leading workplace management platform that enhances office usage and boosts workplace efficiency for organizations across Europe. With a focus on innovative technology, it serves global brands looking to optimize their work environments and drive productivity.
Digital Marketing Lead