Junior/Middle Full-stack Digital Marketing Executive
Location: Ho Chi Minh, Vietnam
Workplace Type: Onsite
About the Role
DigiEx Group is seeking a highly motivated and experienced Junior/Middle Full-stack Digital Marketing Executive to spearhead the execution of our xGrowth framework. This role is not your typical marketing position; you will be responsible for building "Campaigns-in-a-Box," managing multi-channel execution across Paid, Social, and Content platforms, and identifying winning patterns for our clients. As a creative strategist, you will transition seamlessly from high-level Ideal Customer Profile (ICP) prioritization to the technical setup of tracking and optimization cycles. You will play a pivotal role in driving growth and ensuring the success of our clients' digital marketing initiatives. This position offers a unique opportunity to work in a dynamic environment, leveraging cutting-edge technologies and strategies to achieve measurable results. The ideal candidate will possess a strong understanding of GTM motions, funnel stages, and lead lifecycle management, coupled with hands-on experience in various digital marketing tools and platforms.
Key Responsibilities
- Execute the GTM Blueprint by prioritizing Ideal Customer Profiles (ICP), segmenting audiences, and developing compelling messaging angles.
- Develop Offer Architecture, mapping primary and supporting offers to the awareness, consideration, and conversion stages of the funnel.
- Build repeatable Campaign Kits, including core hooks, CTA mapping, and channel-specific asset lists.
- Manage the account structure, audience targeting, and creative copy for Paid Ads on LinkedIn, Google, and Meta.
- Execute a "proof-first" LinkedIn distribution cadence and manage a lean content engine focused on high-intent topics for Social & Content marketing.
- Map the conversion journey from download to booked call, implementing email templates and automated follow-up sequences for Lifecycle Marketing.
- Own the KPI Model, tracking Product Qualified Leads (PQLs) and Sales Qualified Opportunities (SQOs) while maintaining CAC guardrails.
- Conduct weekly growth reviews and manage the Experiment Tracker to document learnings and optimize strategies.
Required Skills & Qualifications
- 2–4 years of experience in digital marketing, preferably in B2B Tech or Agency environments.
- Deep understanding of GTM motions, funnel stages, and lead lifecycle management.
- Hands-on experience with HubSpot (or similar CRM), GA4, GTM, and paid ad platforms (LinkedIn/Google/Meta).
- Ability to create landing page copy blocks and manage creative production workflows.
- Professional English writing and communication skills for global market engagement.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent project management skills and the ability to manage multiple projects simultaneously.
- Proven ability to work independently and as part of a team.
Additional Information
Preferred (Nice-to-Have):
- Experience with AI Automation workflows and AI Agents for lead routing and content repurposing.
- Background in SEO content production and CRO (Conversion Rate Optimization).
- Ability to manage "Anti-custom creep" and maintain scope boundaries during delivery.
DigiEx Group is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. Join our team and contribute to our mission of driving growth for our clients through innovative digital marketing strategies.
