Digital Marketing Executive (Publisher Media)

AI overview

Drive revenue growth through strategic account management and digital advertising campaigns while collaborating with internal teams to optimize performance.

We are seeking a proactive and driven Account / Campaign Executive to join our team. This dual role combines managing publisher relationships with overseeing end-to-end digital advertising campaigns to ensure strong performance and revenue growth.The ideal candidate is self-motivated, proactive, and passionate about digital advertising, with the ability to turn ideas into impact in a fast-paced, collaborative environment.

What You'll Do

Account Management

  • Serve as the primary point of contact for assigned publisher accounts, ensuring high levels of client satisfaction and retention.
  • Develop and maintain strong relationships with key stakeholders, understanding their business goals and challenges.
  • Monitor and analyze ad performance metrics, providing actionable insights and recommendations to optimize revenue.
  • Collaborate with internal teams to implement ad solutions, troubleshoot issues, and deliver exceptional service.
  • Conduct regular account reviews and performance reports, presenting findings to clients and suggesting improvement strategies to uplift publisher’s revenue.
  • Stay up-to-date with industry trends, Google policies, and best practices to ensure clients remain compliant and competitive.

Campaign Management

  • Understand the digital advertising industry and AnyMind Publisher’s solutions
  • Create proposals and media plans that are aligned with business goals (e.g. advertorial, social media, radio, online inventory, rich media format, etc.)
  • Manage end-to-end campaigns, monitor ROI and KPIs
  • Negotiate media packages and build a long-term relationships with Publishers
  • Coordinate with internal sales team and operation team to cross sell Publisher packages, including customize proposals, create case studies or involve in client pitching to increase the conversion rate
  • Stay up-to-date with digital media trends and developments, and competitors offerings

Who You Are

  • Bachelor’s degree in Advertising,  Marketing, Business, or a related field.
  • Minimum of 1-3 years of experience in digital advertising, account management, or business development.
  • Proven track record of managing client relationships and driving revenue growth.
  • Understanding of Google Ad Manager, AdSense, and AdMob.
  • Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and interpersonal skills, with the ability to build rapport and trust with clients.
  • Highly organized, with strong multitasking and project management abilities.
  • Self-motivated, proactive, and results-oriented, with a passion for the digital advertising industry.

Why You'll Love It

  • Competitive Salary
  • Performance Review (twice a year)
  • Yearly Performance Bonus
  • Annual MVP Awards
  • Work in a professional, active, international, and dynamic environment
  • Good chance to explore new trends in the digital market

AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce. The company offers tools to businesses, publishers and influencers - from cloud manufacturing and e-commerce enablement, to marketing, logistics, media monetization and creator monetization.   We're on a mission to make every business borderless by removing borders between businesses and customers, online and offline, and between industries, data silos, geographical boundaries and more. AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets and 24 offices including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.

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