Digital Marketing Executive

Nanyang International School (NIS) is a private education institution offering quality education to students from Year 1 to Year 12. The school is committed to nurturing every student’s dream through on-campus programs delivered by a team of experienced teachers, ensuring academic excellence and upholding high standards.

We are seeking a talented individual to join our team as a Digital Marketing Executive.

Job Description:

- Develop and execute integrated digital marketing strategies aligned with overall business objectives.
- Conduct market research and competitor analysis to identify trends, insights, and growth opportunities.
- Plan and manage multi-channel digital campaigns, including SEO, SEM, display advertising, social media, email marketing, and content marketing.
- Set up, monitor, and optimize paid advertising campaigns (e.g., Google Ads, Meta Ads) to maximize ROI.
- Create and manage engaging content for websites, blogs, newsletters, and social media platforms.
- Develop and maintain a content calendar and manage day-to-day social media activities, including community engagement.
- Optimize website content to improve SEO rankings and increase organic traffic.
- Track campaign performance using analytics tools and prepare monthly performance reports with actionable insights.
- Build, segment, and maintain email marketing lists.
- Plan, execute, and optimize email marketing campaigns to improve open rates, click-through rates, and conversions.
- Perform basic graphic design and video editing to support marketing campaigns and ensure brand consistency.
- Stay updated with industry trends and propose new ideas to improve performance.
- Perform other ad-hoc duties as assigned.

Requirements:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of hands-on digital marketing experience, preferably within the education industry.
- Proven experience managing paid campaigns (Google Ads, Meta, TikTok, LinkedIn, etc.) and performance marketing metrics.
- Strong knowledge of SEO, SEM, social media management, CRM systems, and marketing automation tools.
- Demonstrated ability to analyse data and generate insights using platforms such as Google Analytics, Google Tag Manager, Meta Business Suite, etc.
- Excellent skills in content strategy, storytelling, and digital engagement.
- Strong project management skills with the ability to handle multiple campaigns and deadlines.
- Creative thinker with a strategic mindset and strong attention to detail.
- Experience managing vendors, agencies, and creative freelancers.
- Proficiency in English; ability to communicate in Mandarin is a plus to engage Mandarin-speaking markets and stakeholders.